Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 1.53)
Graphics tell it better
Point seven is that graphics tell it better.
Now everybody knows that graphics kind of look nice but how do they work in a training video?
Well at their simplest you can have animated captions to highlight summaries and reinforce key learning points.
You also need to section your video into segments rather than one continuous stream and each section needs a title and this title can be done in your corporate style so that it follows your colours and exactly the way you like your images to be projected.
Graphics are also almost the best way to illustrate charts and the statistics. So for instance if you want to motivate staff in store, tell them about the number of customer complaints you've got or the kind of issues that you're noticing, theft in store, whatever it might be.
Use an animation, make it move and people will watch and be interested and it will also make a break from the tedium of just listening to voiceover going on and on and telling you dry facts.
Graphics also work well when you just use simple ticks and crosses; they're only a simple device but it very quickly shows right and wrong when you need to show right and wrong; but what I like graphics for is that somehow by interspersing graphics in with your video including all your titling you're creating a thematic integrity.
You're creating a unity to the video and next time you look at a training video and you think, "That was really good" I bet if you count you'll see there are graphics carefully interspersed so the whole thing comes out as a package and not as a series of relatively disjointed video clips that are shot in different scenes, in different locations.
So there's a lot of reason to use graphics, they're available, use them, plan for them.
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