Vlog: Head Producer Kevin Rossiter unlocks the secrets of better training video production (runtime 0.50)
Audiences don't multifunction
Point three is audiences don't multifunction.
Now people talk about multi-functioning but we don't.
We follow a single line of thought. It's the way we think. So if you want to tell them, "Jack and Jill went up the hill" then show a picture of Jack, a picture of Jill and a picture of hill. So what I'm suggesting is avoid things like split screens, mixed messages.
Whatever you see on screen should exactly match what is being said.
Sound and vision can combine, and in fact classic BBC research indicates that this is true, but experience says that if you're showing one thing, saying another or dividing the audiences' attention then they will be divided, they will not be focusing on your message.
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