When people hear their peers talking positively on camera (ie, a voxpop) it motivates and influences them.

If done well it will influence them far more than a dry dusty voiceover.

We specialise in producing training video voxpops designed to hold the attention while delivering important training messages.

If you've heard voxpops that sound boring and jittery then think again.

Our pre-planned shoot-and-edit production method will makes your voxpops sound fluent, plausible and influential.

Peer group influence works. Use it.

With major company news such as a takeover, planned culture change, or a serious injury, people need to hear about it from the top.

Where compliance or behaviour are issues, an independent expert opinion can go a long way to eliminating workforce prejudice and poor attitude.

Using training video with credible people to prove your point works.

Training videos for customer-facing staff have long used drama, particularly in the retail sector.

We've been producing workforce drama training videos for nearly 20 years, so you'll find that we're able to quickly pickup on your ideas and develop them into effective workplace dialogues and scripts.

Actors are also useful on video shoots where they can play the part of staff who can't be spared from shifts to appear on camera.

For even the dullest of training procedures, an actor can inject life into the part by "projecting thought", by making their inner dialogue clear to the audience.

Actors will make your training video more professional, and more influential. Use them.

Presenter-led productions direct the whole flow of a programme, giving a face to the training video.

This documentary style of approach can breathe life into workplace and training issues, as the presenter can deliberately deliver an emotional side to the training agenda. This approach will allow your workforce to relate more meaningfully to the issues.

While a relating-empathy doesn't suit every topic, there are occasions when it can lead to greater credibility, which in turn leads to higher results.

There are also times when you should consider using 2 presenters in your training video.

Here's when:

> If you're short of visual material to film, or to demonstrate your training with, eg, no fire for a fire video, no accident for an accident video, or no event for an event-based video - or even no premises for a premises-based video!

> If the subject matter is dry and boring, yet must be understood as part of your organisation's duty for legal compliance, eg, safety awareness in an office where accidents never happen, or the duties of an unwillingly co-opted fire marshal etc

> If you only have photographs, with little video material to shoot

In these situations, the combination of energetic male and female presenters can deliver a lively feel to your training video production, as they bounce the issues between themselves and the audience.

And if you use "unknown" presenters, then it won't cost you the earth. Use them.

If there's been an accident or event that has wide implications for your workforce then you can recreate it as a 3D animation on video.

The surprise of seeing stylish 3D animation wins audience attention.

3D animation also "de-sensitises" often horrific or controversial events - allowing trauma-free mature discussion

It allows you to replay exactly the parts of the event that you want the audience to see

For example, you can view the event from different angles, literally from different people's points of view. You can show how the event impacted on different people.

You can help this along by replaying key scenes in slomo, or freezing at critical junctures - ready for discussion.

You have complete control over how you replay the incident.

This approach is designed to make your audience think and be aware.

Obviously, your incident-based training video can then quickly follow up on this enhanced awareness by promoting the learning points, by catching "the thinking" as it happens.

3D event reconstruction video gets under the audience's skin. Use it.

While it's true that voiceover in training video productions can be overused and abused, we all know that a well planned video with strong visuals and an impressive voiceover can exert a powerful influence on a workforce.

To get voiceover right, it's important that your script is not just written in spoken english, but that it's written in spoken video english - which is another level of english again.

We deliver high quality voiceover-driven training video productions, closely involving you in the script development, and the choice of voiceover artist, male or female.