Is it the training manager’s fault if operatives forget ½ of what they’re told within a hour?
Or forget 70% of their training within 24 hours?
Workforces are only human, and that seems to be the problem.
People’s brains leak training information almost as fast as they take it in.
Studies further suggest that 90% of training is forgotten within a week.
Which means workforce training is less effective
– because people’s behaviour can’t be changed if they don’t remember.
So how does training video make a difference to the perennial problem of workforce forgetfulness.
Classic BBC research to the rescue
Back in the 1950s the BBC carried out some now-classic research into video and multimedia (although the word “multimedia” was hardly known then).
Their discovery was this:
“When sight & sound are combined, ie, in video,
then information retention is almost doubled
compared with sight or sound alone.”
With this research, the BBC successfully demonstrated that video is remembered better than anything else.
For training and safety managers this has become a crucial piece of research.
It suggests training video is the solution, as the likelihood of memorable training then almost doubled.
Is training video the secret sauce trainers have been looking for
Is video the secret sauce?
The answer is “yes …. but ….”
The “but” comes from the fact that training still has to be engaging for it to work.
It’s not enough to make a video, show it in class, and expect people to change their behaviour overnight.
Video has to engage before change can happen.
How can training video increase workforce engagement
For a training video to engage it needs to reflect the operative’s point of view by offering them something they value
– like increased responsibility or a valuable skill set
– or the ability to make quicker, better decisions unaided
– or to feel more important
– or simply to keep their jobs.
These self-interest messages need to be spelled out clearly if a training video is to engage.
That’s the secret sauce: Combining video’s high information-retaining ability with an engaging self-interested message.
Training video is too expensive
It used to be.
But not today.
Training or workforce video costs half of what it did a decade ago.
And you probably have half the staff you had 10 years ago, with double the responsibility.
Workforce effectiveness has never been so necessary, yet cost so little compared with the cost of mistakes.
3 training video facts
1 – Up to 90% of workforce training is forgotten within a week
2 – Video almost doubles information retention (source BBC)
3 – Engaging video actively motivates individuals to change their behaviour
Who does this apply to
Training is a broad church.
In today’s businesses and organisations, as well as dedicated training managers, we have safety managers, sustainability managers, plant managers, corporate & social responsibility managers, compliance managers, HR managers
– and many others with a vested interested in eliminating workforce error through behavioural change.
Engaging training video offers a route to meaningful leadership.
It stops 90% of training being forgotten inside a week.