One of the things a customer looks for in a new software product is ease of use.
You and every other software developer knows this.
So you have made a product that is both complex in its workings yet simple in its interface.
The challenge now is getting that message across to a wider audience.
The benefits of a software tutorial video
You already know what the benefits of a software tutorial video are – if you didn’t you wouldn’t be reading this article.
But, for the sake of clarity, allow me to explain:
> As opposed to a written guide, a video is likely to be viewed by a potential customer as well as somebody who has already bought your product.
> It shows your product in action.
> A visually clear step-by-step guide provides more digestible information than a cluttered text heavy manual.
It’s easy to understand, accessible to just about everybody and gets the attention of even the most non-patient of people.
The production of a software tutorial video is clearly the best method of explaining how your product works.
Is it something I can make myself?
Technically speaking, yes.
If you are going to make the video yourself, then there are some things you should take into consideration:
> Quality of shot visuals
A video that consists of a one shot screen grab that has no transitions or camera movement is not particularly engaging and carries no momentum.
Your product will automatically be associated with something that’s non-professional and amateur.
> Quality of animation
Almost every instructional video has a animation of some kind.
An animation is great for showing the intricacies of something, as well as portraying an action that can’t be physically shot.
But it is a complex process. Time and expertise are needed – not only for it to look good – but for it to simply look acceptable.
There is no such thing as a good video with a bad animation.
> Quality of commentary
Is your voice ‘easy on the ears’?
Do you have what could be called a voice of authority?
Does you voice make an impression on those who hear it?
People must want to listen to the voice-over.
For the sake of the video, be brutally honest. Will your voice really ‘do’, or should a professional commentator be considered.
The differences a professional production will bring
Your competitors have probably gone down the professional route, or at least the ones you take seriously will have.
Like you, they understand that a software tutorial video can be both a guide and an advertisement for your product.
Just as it is easy to find professionally made videos on their websites, it is just as easy to find amateur productions on social video sites such as YouTube.
Look one up.
It does not take more than casual observation to notice how unwelcoming it is.
Visually, it will be static.
The sound quality will be poor and if it has a commentary it will be full of “um’s”, “erm’s” and “ah’s”.
Hardly likely to to get keep a viewers attention, let alone provide them with the essential information they need to get the most out of your product.
And as for using the tutorial video as an advertisement … forget it.
A good professional software promotional production will replace these problems with a high quality attention-grabbing info-mercial, that will benefit both clients and potential clients alike.
Importantly it will reduce your software costs which – if you have a large user base – will be a significant cost.
And professional tutorials will add to your prestige with major clients – who can come back for profitable upgrades and enhancements.
You shouldn’t make your own software tutorial video
It may save you money in the short-term but will lose you money over the long-term.
Every business must invest to grow.
A professionally made software tutorial video is, without a doubt, a good investment.