Tackling Sustainability With Video

Reducing your company's carbon footprint is both a challenge and a headache

- as carbon consumption is built-into every department's daily life.

For example:

> Your Purchasing department now has to insist on low carbon materials or delivery from suppliers

> Your Sales department has to visibly demonstrate to customers that their carbon footprint will be substantially reduced by buying from you

> And your Workforce has to learn new, lower-energy ways of working

So what does this mean for the Sustainability Manager?

Empowering your workforce

Everyone knows that unlocking the power of your workforce is they key to driving sustainability improvements.

As your eyes and ears on the ground, your workforce's collaboration is essential if your sustainability programme is to achieve its targets.

So you need to culturally embed the norm that anyone can suggest a sustainability improvement.

Let's say that again:

"Every member of your workforce needs to feel empowered to make a sustainability suggestion - large or small"

 

Using video to tackle the sustainability problem

Using video to showcase sustainability improvements you've already made has a powerful effect on workforce audiences, as it drives home:

> what's already been achieved

> how ordinary people helped to achieve it

> how they can help too

Video can bring all this to life in a real meaningful way that touches hearts & minds

- inspiring each person in your workforce to want to make a contribution

- and not just "leave it to a few managers to work out".

Video is a highly visible commitment by you to them.

It makes you credible.

What sort of video works best

Hearing operatives and managers speak to camera about what they've already achieved has enormous influence.

So whatever else you do in your video, have real people talk to camera, relating the real differences they've made.

Nothing leads like good example.

We call this a Voxpop, or Talking Heads video.

It needs to be backed up by big eye-catching animated graphics to show the results of what's already been achieved in a big bold way.

This enables people to see that they're already part of an energy-reduction culture

- and expected to play their part as a normal part of worklife.

What else works in video

Once a person gets the idea in their head that they can make a difference, they need to shown how look for carbon-reducing improvements

- which obviously means something more than an exhortation to "switch off the light" .

So a part of your Sustainability video needs to:

> educate operatives where to look for improvements

> show them what to do once they've identified a potential improvement, ie, who to tell.

Your Line Managers also need educating to support people who come forward with improvements

- to respond promptly & seriously to their suggestions

- and to report the outcome back to them.

And this has to happen quickly

- otherwise operatives will feel their efforts have vanished into the "inertial management machine", never to be seen again.

And don't forget: The video needs to be edited as smartphone-friendly so people can watch it anytime anywhere.

Summary

You can get all your sustainability messages into an impactful, culture-changing video.

This can include:

> examples of improvements already made

> examples of how to look for improvements

> how to act - for both operatives and managers

> some basic background on sustainability, eg, carbon reduction.

Video can spearhead your sustainability revolution.

And this is how sustainability can be tackled by using video.

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