Peer group influence is a powerful force that trainers and safety managers everywhere can harness through the medium of training video – and this is simple to do if you know how.
It’s a fast track route to developing the new proactive attitudes required by your organisation, and it works in any industry or commercial sector
– whether for safety, new work practices, interacting with other colleagues, or new ways of working smarter.
Workforce interviews can make voiceover video seem sterile and lifeless compared with an operative stating clearly something like:
“Look, we have to adopt the new ways. It’s better!”
“It only takes a minute to think. We should all do it.”
“The business needs us to do it. We should all get behind this new initiative.”
Ringing endorsements like these are relatively easy to acquire on camera
Here’s 3 reasons why you should use workforce interviews – also called voxpops or soundbites – and 6 ways to get them to do it for you.
3 reasons why you should get your workforce talking on camera
1 – People listen to their peers. So if you want to change their attitudes tell them through the medium of their peers on camera.
They’re more likely to listen more closely to their colleagues than anyone else.
2 – Seeing a discussion between colleagues on camera – perhaps as a series of soundbites – involves and engages people. It gets them interested in what you – the trainer – has to say, again through the medium of colleagues discussing on camera.
3 – You control the message since you’re also the person commissioning the video, which ensures only helpful, positive or proactive comments are seen in the final edited training video.
6 hot tips to get operatives talking freely on camera
Here are 6 hot tips that will get your workforce talking freely on camera, helping you embed the changes you’re tasked with achieving.
1 – Give them a series of questions to respond to with questions you and your video producer have structured to elicit the most useful answers.
2 – Circulate the questions in advance, so as to give people time to think about what they want to say in front of camera.
3 – Treat interviewees with honour and dignity. Let them feel important for helping you by speaking on camera. Give them tea and biscuits while they wait their turn to speak.
4 – Don’t let them ramble or tell shaggy dog stories. If they do, ask them to start again and answer the question as directly as possible. They usually will.
5 – Don’t invite an individual to appear on camera for you when they’re in company, such as sitting in the canteen with colleagues, as this will often lead to a laugh and a joke – and a polite refusal. Ask them privately, and tell them that you need their help. You’re much more likely to find volunteer interviewees this way.
6 – Don’t let interviewees rehearse or practice on you prior to their interview. You want to capture that spontaneous moment on film – and spontaneity doesn’t work when rehearsed.
A great example of a peer group influence video
- Decide to get your workforce behind you, backing you up through interview on video
- Use a few simple rules to get better responses
The result is a more motivated workforce.
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