How to Produce a Training Video That Will Actually Engage Staff

Use a mixture of visuals

Don’t have the training video solely live action video, or only animation.

Watching a mixture of a presenter to camera, then live action scenes and graphics, for example, will be much more visually stimulating than just one of those options.

If the audience is stimulated visually, they will be more engaged with the video content.

Avoid a long dry script

Long paragraphs of droney, repetitious text will turn people off and their minds will wander.

Be clear and concise, a training video doesn’t need to be long to be effective in training.

Obviously you need to cover all the topics, but a good script writer, who’s experienced with training videos will help to get the message across in the best way, without going on too long.

If there is a lot of content to get through, break it up into small modules, and have a pause in between each one.

This will give everyone time to absorb the information properly before going onto the next video.

Use a lively voice over

A good voiceover makes a big difference to any video.

But it’s vital for a training video, especially if the video is long.

A boring more droney type voiceover, or someone who’s not professional voice talent will bore and lose your audience.

Always use someone who’s an expert to bring some life to the script. It makes a bigger impact than you think.

Use professional actors to act out scenes

To diversify the content and help staff to imagine themselves in situations that may arise, using a few actors can work very well.

This can be used to great effect in Contractor Inductions or in Retail Training, though it does lend itself to most industries.

A good examples of this in action is in retail training. Two or three actors can act out a scene where someone under 18 is trying to buy alcohol or thieve from the shop – and the actors will then show how to resolve the situation in each case.

This will make it seem much more realistic for the viewer and will help them to remember when these situations arise in work.

Include interviews

Staff interviews are a great way to bring a video to a personal level.

Short clips from staff members answering questions about the work, and why the training and procedures are important will break up the script and make it seem less stiff and formal.

Make sure they are natural relaxed interviews, not rehearsed answers – otherwise they will seem like controlled robots and this will show!

Interactivity – Make them answer some Qs

An easy way to test if staff have absorbed the information given in the video is to add interactive questions at the end of modules.

This will test their knowledge and wake them up.

Combine all these factors and you will have a training video production that is watched until the end and provides a great learning tool for new staff.

See examples of our training videos

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