Traditionally staff training videos of any type
– whether for safety, customer service or any work-related procedure
– have been produced by filming the relevant work activity
– then asking the audience to copy what they see demonstrated onscreen.
Actors may be used – or own staff – and staff may talk to camera in interview – there are a legion of routes.
But now suddenly in 2015, all this has changed.
Because video using animated characters instead of actors – like cartoons – has become financially and technically feasible for all.
Animation has now become the in-thing for trainers.
Why use animation for training video
Broadly, there are 3 reasons for preferring animation
> Animation is liked
> Sets, locations & cast can now be drawn however you want
> Motivation can be much stronger.
Let’s take a look at each of these in turn, and see if it doesn’t change your mind as to the suitability of animation in training.
Animation is liked
Everyone grew up with cartoons.
We all love them. They’re cool.
Using animation in training simply harnesses the existing love of cartoons, and repurposes it to the business training message.
And, if your premises are dull to look at then drawing your workplace, and animating it, is far more watchable than filming a “dark noisy place”
– or trying to film in a busy store full of scurrying customers.
Sets, locations & cast can now be drawn however you want
The logistics of filming to a fixed budget
often restrict the number of scenes that can be realistically filmed.
For example, it’s relatively difficult & costly to film an operative chatting to his wife in bed about the impact of the new behavioural safety programme at work.
But with animation it’s a breeze.
Just draw it, and bring it to life with animation.
You could hire The Queen for the day if you wished.
Animation frees you from the limits of live action filming.
Your imagination becomes king.
Motivation can be much stronger
With animation, you can have characters say and do things that otherwise wouldn’t be acceptable on camera.
For example, if you wanted to discuss Trip Hazards, you could show 3 (or 23) people tripping up in a row – all because someone left some waste on a walkway!
Filming this would be difficult, and we’ve all seen unconvincing incident simulations
– yet animating a series of incidents suddenly becomes much more dynamic & memorable.
For example, if you were filming a customer service video: With animation, we could see and hear the thoughts in the colleague’s mind when they see a customer
– and see and hear the customer’s thoughts in response
– something that is very difficult to do with live action filming.
Then add a dash of humour – and bingo – you have a memorable, much more motivating message than dry filmed footage.
Because animation brings the message home much more directly, it works better.
You can safely exaggerate to make your motivational points more strongly.
Animation is an effective motivator.
What about cost
Animated training video costs broadly the same as live action filmed video.
So animation is a genuinely real alternative to the traditional camera approach.
It’s down to the trainer’s imagination in how they think their training message can be most effectively delivered.
Last but not least
People and faces change all the time.
Filming people who’ve since left, or showing store designs that have changed are relatively expensive and slow to fix.
By comparison, making the changes in animation are much quicker, and probably cheaper.
Your imagination – and your animation team’s imagination – are powerful forces in the delivery of training video.
Your audience will like what you do
– and remember it better.
And the cost is the same.
Using animation in training video is the new reality.
Now you can blow staff away!