5. Grab their attention
Face the fact that a lot of your learners, particularly those trying to study through e-learning at their own desk, rather than at a learning centre, will have distractions.
The phone will ring, colleagues drift by, supervisors ask questions.
Some people won’t be motivated to learn, particularly if it’s obligatory refresher training – financial compliance or aviation safety, for example.
A challenging, media-rich learning experience, particularly if you can put a novel spin onto the content and presentation, is more likely to win the learner’s interest than a worthy but predictable electronic lecture.
6. Use Carrot and Stick
Motivation is very important.
Studies suggest that anywhere between 20% and 70% of corporate online learners fail to complete the course.
Carrots can include making it obvious from the start that the learner is going to get some value and enjoyment from the course or even awarding prizes or cash to people to finish successfully.
Sticks can include excluding people from a further activity until they have completed the course or, in the case of one German car company, a financial penalty on the dealership or department if all their staff have not completed by a certain date.
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