Client Testimonial Video Delivers Buyer Confidence
Instead of of a the usual Scope & Capability Corporate Video you can have a Testimonial Video that may well be More Effective yet Cost Less
Client testimonial video delivers:
- Increased confidence in buyers that everything you’ve said is true
- Increased credibility when they see big names they respect frankly admitting how good you really are
- Quicker decisions based on buyer confidence
If you’re looking at Corporate DVD then a Client Testimonial Video is too good an opportunity to miss.
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Why you should get a client testimonial video?
How often do you buy without looking up a review of a product or service? Or check the “customer feedback” section? Or go on forums to see what users think?
Hardly ever. You always like to check.
So do your potential customers.
Your existing clients can talk on camera about your product, how
well it worked for them, how easy it was to install or implement,
what
great added-value you offered, how good your team was to work with,
and any other point you think matters.
Importantly customers can talk about you with enthusiasm - an emotion that carries far beyond the mere words they say.
“We couldn’t have made the change without them. It would have been impossible otherwise.”
“I’d have no hesitation in recommending them to anyone”
“I only wish we’d started with them sooner.”
It’s not just about recommendations and endorsements.
Customers can talk on video about installations, or how it feels
to own the product or service, or how their staff have adapted,
or
the
quality of the service itself.
Nothing your PR department can dream up is as effective as the
real thing - your customers saying on camera why they love you,
and why they see you as the tops!
And all it takes is a handful of customers to generate this effect
in a testimonial video.
Getting your customers on camera
It isn’t difficult to obtain their consent. Just ask nicely.
Many customers are willing to endorse you, your products
or services.
The more difficult thing is to arrange a specific time that is
mutually convenient for the shoot.
You’d be surprised how awkward customers can be when it comes to setting a shoot date, time and location. They may well need 2 or 3 weeks notice.
They also need absolute assurance that they will see a final
cut of their video prior to release, and have the last word in
any editing decisions, which is reasonable.
How many client testimonial videos do I need?
We recommend filming three customers.
Three separate endorsements covers you if one says the wrong
thing, or performs poorly on camera.
And with three customers, it doesn’t look like a fit-up with a “tame customer”
Three customers carries credibility and allows you to successfully show different market niches, diversity, or aspects of your products and services.
How can I be sure they’ll say the right things?
By providing customers with a list of questions in advance, plus some guidance notes for being on camera, they’ll know what’s expected and feel confident about saying it.
We also provide you with an experienced director who is both
astute and sensitive to the needs of senior personnel and VIPs.
The Director will ensure:
- The customer says everything you need
- They feel comfortable when saying it
Getting more bang-for-your-buck
As well as your VIP customer, who may be a company director, CEO
or senior manager, you can also arrange for technical or production
managers,
or anyone else knowledgeable about you to appear on camera for
your video.
Once the ball gets rolling, others will often join in, which means you get even more endorsements for the same cost.
Tailoring to market niches & situations
From shooting at three customer sites, with possibly a number of interviewees from each site, it’s possible to edit different versions of the DVD for different purposes.
For example:
- For playing at major account presentations, a 3 minute video
cut of the top people collectively saying the best things may
well
make the best impression.
- Different industry sector cuts will be more useful to sales reps working in niche markets.
- Short 1-2 minute video clips are best for streaming on your
website.
- Technical or service managers will make the best cuts where
implementation or operational issues are at stake.
In other words, different video cuts of your customer endorsements
can be produced to meet the diverse needs of the audience
Post production
At Rossiter & Co we have extensive experience of working with different corporate presentation styles.
Your DVD titling, colour scheme and music will be meticulously and impressively produced in our award-winning studio, so you can be certain of a high quality corporate message that will enthuse your customers as much as it delights you.
For example:
- We cosmeticise customer’s faces so they look better, thinner or younger
- We can make them look more dynamic by projecting them against a corporately styled newsdesk background as an alternative to “a brownish-looking office”. We do this by shooting them against green screen and later dubbing in the Studio.
- Logos, titling and captions are engagingly animated - as you’d expect from a television news programme or high energy documentary.
Delivery
You can deliver your client testimonial video messages in a number of different ways to suit your audience needs:
- As DVD in your brochure pack in response to customer enquiries
- As a ram stick (flash memory) you can give client Champions
to play on their laptops or PCs
- As a streaming video prominently displayed on your website, either as flash video or wmv
- From a launchable video file inside your major account multimedia or powerpoint laptop presentation
- As a launchable video file in your digital CD tender or proposal
How much do client testimonial videos cost?
They start at around £6,000, which is a lot less than a decent corporate video
Why choose Rossiter & Co for a client testimonial video?
- We’ve done it many times with big names. We deliver certainty.
- We know the little things that can go wrong, and have developed procedures to ensure they’re eliminated
- We make it an enjoyable experience for your valued customer
Most of all we know how to get the testimonials that will win for you.
Testimonial video delivers more customers faster
>>You can enquire here |
