Webcast marketing has so many marketing applications it staggers

Your brochure online

the imagination.

Webcast marketing means:

• Your brochure can be online on video for viewing 24 hours a day.
  
  
• Important marketing or technology statements can be delivered online.

• Your brochure online
  


• Customer references can go on camera, discussing a successful project, purchase, or product application
  


• Increasing the exposure of your brand and increase its effectiveness.
  
  
• Foreign language broadcasts are possible to overseas agents, salesforce or customers.
  

Increase the exposuire of your brand

Examples of Webcast marketing:

• Your corporate video, or product DVDs can be converted to a video stream. These can be shown on your website on key pages that you know your customers (or potential future customers) look at

• Your powerpoints can be converted to video streams. You can also add voiceover to them. These talking powerpoints can then be streamed from the appropriate pages on your website

• Your brochure can be converted to pdf, then recorded onscreen as video (using Camtasia). As with powerpoints, voiceover can be added, before uploading as a video stream, viewable on demand as talking brochures

• Create new video at low cost by sending a video crew out to interview your important customers. They will give you glowing references which you can stream online, adding to the credibility of your proposition

• Your CEO can speak on camera to deliver an important customer message. After suitable editing this can be converted into a streaming video file, and viewed by customers (or workforce)

The important thing is to use your imagination, and a challenge to you as a marketer, and find new ways to reach customers and buyers through webcast marketing

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