Webcast
marketing has so many marketing
applications it staggers
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| Your brochure online |
the imagination.
Webcast marketing means:
- Your brochure can be online on video for viewing 24 hours a day.
- Important marketing or technology statements can be delivered online.
- Your brochure online
- Customer references can go on camera, discussing a successful project, purchase, or product application
- Increasing the exposure of your brand and increase its effectiveness.
- Foreign language broadcasts are possible to overseas agents, salesforce or customers.
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| Increase the exposuire of your brand |
he crux is to use webcast marketing as a key differentiator between you and your competitors.
f customers can see, hear and feel the difference between you and others then maybe they'll start to think differently about you.
Examples of Webcast marketing:
- Your corporate video, or product DVDs can be converted to a video stream. These can be shown on your website on key pages that you know your customers (or potential future customers) look at
- Your powerpoints can be converted to video streams. You can also add voiceover to them. These talking powerpoints can then be streamed from the appropriate pages on your website
- Your brochure can be converted to pdf, then recorded onscreen as video (using Camtasia). As with powerpoints, voiceover can be added, before uploading as a video stream, viewable on demand as talking brochures
- Create new video at low cost by sending a video crew out to interview your important customers. They will give you glowing references which you can stream online, adding to the credibility of your proposition
- Your CEO can speak on camera to deliver an important customer message. After suitable editing this can be converted into a streaming video file, and viewed by customers (or workforce)
The important thing is to use your imagination, and a challenge to you as a marketer, and find new ways to reach customers and buyers through webcast marketing
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