The right presentation design will always win bigger and better deals.

The most persuasive, convincing sales presentations always include the following design features:

> They’re short, not long

> They think from the buyer’s point of view

> They convince on every point.

> They’re believed on every point.

> They adapt to every circumstance and situation

> They always deliver a winning proposition

Rossiter & Co presentations are designed to deliver all the above, so you can deliver on your targets.

Or take a look at each feature in more detail to see how the mechanics of presentation design operate.

We rarely design a sales presentation longer than 15 slides. And we design them so that you can easily play only 3 or 4 slides if you want, or 10 slides, or include additional slides, ensuring you deliver the exact amount of information a buyer needs to see - no more, no less.

Believe it - buyers are fed up of hearing companies yadayada on how wonderful they are. The way to impress a buyer is think from their point of view. Focus on what you actually deliver. Don’t waste time describing your internal systems and processes, unless they’re expressed as key deliverables. Use your presentation to tell them what they need to know, and no more.

When a buyer nods it means they’ve accepted your point. But it doesn’t mean they’re convinced. To persuade, every presentation point must be singular and clear, and not muddied up with other messages. It has to sing with its own voice, for however brief a time it's required to hold the stage. This is fundamental part of the art of persuasion, and central to presentation design.

Liar, liar, liar, thinks buyer, buyer, buyer. Well, that’s extreme, but it is vital to prove every claim you make at the exact time you make it. If you claim to cover the UK, then back it up with brief facts such as four regional offices, or customers in every High St, or 20 Account Managers in the field. Just don’t leave claims hanging, or they’ll hang you.

Your presentation design needs to be inherently flexible so you can add or take away slides at will, without destroying the impressive image your presentation has so carefully built up. At Rossiter & Co flexibility is our watchword. We programme flexibility into your presentation design. Tell us your problem, and we’ll design you a flexible solution.

There are many ways to close, from shy to brash. But whatever else you do, you must close. Rossiter & Co presentations are designed to close by offering a solid proposition that will win for you.