Phase 3 – Keeping them up to date

Each time news breaks on your project, email your audience with a short Project Bulletin Newsletter, with headlines of the latest news, press releases, announcements, landmarks and updates.

Keep it concise, down to three items per issue, and include hyperlinks to your website. This way the user can click in the email newsletter and go directly to specific page on your website to find more detailed information if they wish.

Before you know it, your audience will soon start to welcome to your short but useful newsletter.

As you might expect, your website will need fairly frequent updating to coincide with your newsletter releases, but this is not difficult.

And if some of your audience don’t have a modem on their PC, then send them a cd with all your website on it so they can view everything offline. Again, this is easy to do, and its inexpensive.

So how does all this spread of digital information tie in as New Media?