From the example you've just read,
you can see that New Media is the ability to link all the available
digital formats.
The user can pass seamlessly from one
medium to another, mainly by pressing menu options or links on
their PC.
These can be from a cd, web, or any interactive publication. |
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| Pass from one medium to another |
|
You can use video, a website, company intranet,
browser e-publications, word docs, excel spreadsheets, digital
photographs, scanned images, acrobat manuals, email newsletters,
graphics, audio, animation, in fact almost any format your PC can
read.
You can even use Powerpoint.
Everything can be combined to
work together in new, more effective ways. |
New Media is an environment you create so that
others can always be kept up-to-date with what you're doing. It
extends far beyond the scope of traditional multimedia or hard
copy.
With new media you can mix and match whatever digital media
are most suited to your project, confident that it'll all work.
All you have to do is choose which elements you require for
your campaign or project. |
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| Mix and match digital media |
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