Understanding New Media

From the example you’ve just read, you can see that New Media is the ability to link all the available digital formats.

The user can pass seamlessly from one medium to another, mainly by pressing menu options or links on their PC.

These can be from a cd, web, or any interactive publication.

You can use video, a website, company intranet, browser e-publications, word docs, excel spreadsheets, digital photographs, scanned images, acrobat manuals, email newsletters, graphics, audio, animation, in fact almost any format your PC can read.

You can even use Powerpoint.

Everything can be combined to work together in new, more effective ways.

New Media is an environment you create so that others can always be kept up-to-date with what you’re doing. It extends far beyond the scope of traditional multimedia or hard copy.

With new media you can mix and match whatever digital media are most suited to your project, confident that it’ll all work. All you have to do is choose which elements you require for your campaign or project.

So what exactly are the benefits of New Media?