Phase 2 – Preparing for Reactions

Once your project or campaign has been launched by video and cd handbook or brochure, you’ll need to keep your audience informed as to progress. They’ll need to be kept in touch with.

Start by publishing your e-handbook to the web as web pages on your internet or intranet site? This is not difficult, and it will provide a valuable central reference point for your audience.

This fledgling but already useful website could also include email links for help or enquiries. You might also add an FAQ, or Frequently Asked Questions, section. Creating an FAQ is easy to do. Draft up a tick sheet so that you or your staff can mark down all the telephone enquiries they receive in, say, a week or a month, so you know exactly what the frequently asked questions actually are.

Then publish all these typical enquiries to your website as the FAQ section. Encourage users to refer to it.

Why not then email all your audience with a short memo telling them briefly about the website, and provide hyperlinks in the email so they can click and go directly to the site? Emailing in any volume takes a few clicks once you’ve gathered all their email addresses.

Everybody has email these days, with internet access at work, or at home, or at a friends. Use it.

So how do you keep everyone up to date as your campaign develops?