The DVD industry - as a whole - is in decline.
A recent article in the Financial Times reported that overall DVD sales are falling by around 19.6% per year.
This figure is inclusive of corporate DVD, cinema DVD and even High Definition Blue Ray DVD.
So what’s causing this?
The rise of online and portable media
A DVD is simply a plastic disk. In order for it to have any significance it must contain a media file.
And this media file doesn’t need a DVD in order for it to work.
A DVD disk is simply a method of digital distribution, as is:
A memory stick
I’m sure you have one of these - you’ve probably got one plugged into your computer as you’re reading this.
You can put anything on one of these things - from office documents to pictures.
You can even put on a video - depending on data size of course.
So why spend time burning something onto a DVD when you can copy it onto a memory stick in less than half the time?
And most modern household entertainment systems have at least one USB port and the ability to play a video file.
Your DVD player probably even has one!
A mobile device
Mobile phones and tablets don’t just play video - they make video.
Would you buy a Smartphone if it didn’t have a camera attached?
I didn’t think so.
And as for watching videos on your phone, well, apparently more Americans look at their phone screen than they do their TV screen.
A recent survey of 1055 people by InMobi found that the average American spent 144 minutes a day looking at their phone but only 141 minutes a day looking at their TV.
So how does this relate to corporate DVD? Well, if less people are watching DVD’s and television overall, then viewing videos - be they corporate or web - on smaller laptop and phone screens becomes the status quo.
So corporate DVD’s are being replaced by other visual systems, the main one being ...
Every website now has it’s own web video.
I mean, putting a video online is easy. So why not upload your corporate video?
By making it available to an online audience, your marketing message spreads a lot further than it would if it was just on a DVD.
Businesses are realising this, and this is the main reason why it’s the biggest contributor to the demise of corporate DVD.
But corporate video - on the other hand - is going from strength to strength.
Click here for more on corporate video production.