The email newsletter is a part of the new media future.

Every month or quarter you can reach out to users and sustain the contact you've made.

Your email newsletter will contain a mix of valuable industry information, news or special offers about your solution that will interest your marketplace.

An email newsletter doesn't have to be lengthy, overly formal, or contain pictures, so it needn't take long to put together.

It can be drafted whenever you have a review of your microsite.

What you will find is that each issue consistently brings traffic to your site, and usually a few enquiries.

It isn't unusual for users you haven't seen for over two years to suddenly re-appear, prompted by your newsletter.

And for every user who unsubscribes you'll invariably find 100 or more who like receiving it.

After all, it's relevant and it's about their industry.

The beauty of the system is that the whole process is automated from your database.

Newsletter 1-2-3:

- Write your copy.

- Paste it into your database.

- Click send.

That's it. The 1-2-3 of sending an email newsletter.

Email addresses in your database will be sourced from:

- newsletter subscriptions

- all free downloaders who are encouraged to subscribe

- all existing clients and prospects

- all enquiries

Over time, the database will grow and grow until it becomes one of the major portals to your microsite.

Never underestimate the power of your database to create long term growth.

New Media - Costs