New Media Components – Multimedia

Multimedia has a special function.

It has to state your case persuasively enough for the user to feel they they have to take action, like talk to you, or ask a question, make an enquiry, change their behavious, or want to buy.

Users may still have some doubts, of course, and still have many unanswered questions, but they will definitely be interested.

Multimedia, whether on USB flash drive or cd-rom, must have certain properties to achieve this.

Voice: It should talk all the way through, rather than oblige the user to read text. Listening to the spoken word is both relaxing and compelling. It makes it easy to keep clicking, and keep listening to your persuasive case. See our Flash Showreel for an example of talking pages.

Design: First class design is essential to be taken seriously. An amateur Powerpoint is no substitute if making a great impression counts.

Length: It shouldn’t be more than 20 pages. Don’t overtell. Convince not bewilder.

Links: It must have email links and links to your microsite, acting as a gateway to the wider world of your solution or approach.

New Media Components – Microsite