Video within new media has a very specialist function.
It is the carrot that will catch the user's attention, and very
quickly make them feel they want to find out more.
New Media Video must have certain properties, including:
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| Spar motivational video |
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Simplicity: Messages that are simple and to the
point. No detail is required. Remember, we're still selling the
sizzle. The steak comes later.
Succinctness: It must be short, one or two minutes max.
Be digital: It has to be playable on your multimedia, or possibly
over the web.
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| Scottish Equitable's high tech image |
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