New Media Summary
New Media is found in layers like an onion skin:
- Video to excite interest at the first point of contact.
- Multimedia to outline your solution.
- Microsite to expand on your solution and prove its effectiveness.
- Email Newsletter to sustain the relationship.
Collectively these add up to the most potent form of marketing ever known.
From first contact right through to five years down the line, nothing else even comes close.
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