|
|
| The Benefits of New Media |
New Media provides many benefits to end-users:
High impact with a potentially
sensual and compelling interactive experience through the use of
spoken word, animation, graphics
and video.
Freedom of choice through interactivity. Users like to
feel in control and not be forced down a particular route. We
like to browse.
|
 |
| Ineos Silicas |
|
Usefulness because
users value quality information delivered in a properly organised
and easily understood fashion.
Instant availability from the desktop
PC, or increasingly, the
laptop, or even WAP phone or Pocket PC.
New Media also provides many benefits for those who commission
them:
|
Kudos through the use of innovative media.
Effectiveness,
which is doubled by using sight and sound, compared to sight
or sound alone, as in old media.
Appropriateness through the ability
to deliver as much or as little information as the user requires
in order to be convinced.
|
 |
| Lloyds TSB |
|
|
The capability to sustain long term relationships with
customers, without the need to visit.
Expandability as needs develop
or change. New parts can be added,
or old areas amended with reasonable ease.
|
| Learn
about New Media & The Onion Skin |
|
|
|
