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Our Marketing Video Production Services
- Analysing customer need & customer expectation ... more
We're marketers with the skills to research your customer niches and interpret them so that the message you deliver is credible, persuasive and deal-winning.
We provide a lot more than simple video-making.
- Defining when and where your video will be used
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Your marketing video needs in-built adaptability so it can deliver your message at every possible Customer Touch Point.
This can include conferences, exhibitions, seminars, webinars, sales meetings, major presentations, in-store demos, direct mailings, email, online enquiry points, flash sticks, cd business cards, and so on.
Every customer touch point needs to be considered.
Obviously, a Product Sales Drama DVD won't work
at an exhibition where sound isn't allowed. Likewise, if you
plan to translate into a number of foreign languages
then text captioning should
be minimised
to reduce translation costs.
We ensure your marketing video optimally fits all the
circumstances in which it's going to be viewed.
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Sharpening your competitive edge and outflanking the competition
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Giving prominence to key differentiators is central to your
marketing message.
A key differentiator can be communicated
smoothly like silk, or big and powerfully.
We differentiate your marketing video to outsmart
and outflank your competitors, helping you dominate your business
niche.
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Determining the best creative approach, which might
range from eye-catching animated captions to direct point'n'shoot
voiceover right through to special fx and persuasive
sales dramas with a cast of actors, or a presenter-led
production and beyond.
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We deliver choice from the many video styles available
to today's corporate marketer.
Our extensive B2B and B2C experience means we're
not restricted to a single "house" style.
We can offer you an unbiased
creative approach, helping you decide whether you want:
> a
cast of actors in a customer sales drama
> a hi-tech
animated caption video complete with a custom music score.
> a talking head customer testimonial
> a TV personality
or celebrity-led marketing promotion
> an
absorbing edu-taining documentary.
> A 3D animated/compositing-led production
You choose.
Creatively, we can deliver the marketing DVD or video
what works best for your marketplace.
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Determining the optimal runtime for your audience
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Less is always more.
Our customers are always astonished at how our videos manage to persuade in less time than they thought possible.
We can astonish you too.
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Organising your budget for best value
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We respect your money.
While we're never cheap (because it always shows) we can bring ideas to the table that a few years ago would have carried a prohibitive cost.
We've got the experience to know when to spend for more value,
and when to hold back because the extra expense isn't worth
it.
Try us and see how much value we add to
your marketing budget.
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Working with you your team to develop the most persuasive video script you've ever seen, bar none
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We consistently deliver brilliant scripts. It's our job.
This is crucial as the script is the engine that
powers your video.
With any marketing project we don't stop until you feel it's
the most persuasive marketing script you ever read.
To ensure this we involve the right people
to deliver the most effective input into
your script.
For example, for a sales dvd, we believe in bringing
your top sales person to the table to help us develop your
script.
We're also very good at pulling together different points of
view. This particularly applies on
corporate projects where different Directors may have different
visions of the organisation.
Importantly, we bring out the best in you, helping unlock
the perfect script from inside your mind.
Last but not least, our scripting process is not only effective, it's enjoyable too.
Happy process. Happy result.
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Documenting all plans, storyboards, schedules and approvals so your production comes in to-time and to-budget
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We document thoroughly.
It's the only way to be sure no one gets confused, or misses
out a key element, deadline or detail.
Marketing video productions are frequently complex,
and can involve an A- Z of activities.
Professional documentation at every level of your production is the only way to ensure your marketing video is delivered to-time and to-budget.
This is how we respect your money.
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Shooting using top camera operators and award winning directors, up to widescreen Blu-Ray HD
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To bake the best cake you need the best ingredients. So we provide top camera operators and award-winning directors as a matter of course.
This approach will deliver you two things:
> When all is going well, the video crew will bring home compelling visual results
> If unforeseen shoot problems occur, the crew will have the experience,
the motivation and the resourcefulness to fix it - so no one
will ever know a problem occurred.
Better ingredients. Better cake.
Perhaps this is why Oxford Council chose us when the Queen came
to visit.
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Meticulously editing your footage to produce a
compelling visual story
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We're maniacs for detailed editing. We can't help it.
We start by grading and sifting every second of your raw
video footage, identifying the best shots for each scene and
segment.
In the process the editor becomes familiar with your footage,
anticipating the storyline ahead.
Once graded the real editing can commence.
How can you spot great editing?
You can't. That's the beauty
of great editing. You don't notice it.
It takes a great deal
of skill not to be noticed.
The only thing that gets noticed is your business message.
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Using music and soundtrack to win your audiences' hearts
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If you think we're maniacs about editing, then wait til we get to your music.
Music forms the heart of your marketing video.
This because great music will win your audience's hearts for you, leaving the words and visuals free to win their minds.
Sometimes we discover great soundtracks costing only a few dollars.
But frequently we commission an entire music score from
a professional composer.
We always allow time to find the best music to win your audience.
Because in today's style-conscious earphone-wearing marketplace, music matters.
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Animating graphics for instant communication of ideas & concepts ... more
No marketing dvd today is complete without some form of animated
graphics, whether in:
> Titling
> Captioning
> Presenting figures
and data
> Creating whole new animated
worlds to help clients visualise your intentions.
We can offer you a National Gallery 1st Prize-winning
artist in-house.
Our video graphic
experience is second to none. From dazzling
computer graphics to cartoons to redesigning Heathrow
airport in 3D, we've probably done it.
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Postproducing every second of your video runtime for maximum credibility
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To list everything that post production can do would take a year.
It's easier to say that we make your marketing video look like a movie.
If you've got a favourite movie or TV ad that you like the look
of, tell us.
We probably have the software and the creativity to incorporate these ideas into your next marketing video production.
Ultimately, post production is about processing images to make
them more persuasive.
We believe this takes art. It's more than simply being able to
operate software that makes screens whizz around like computer
toys.
Subtlety, originality, ingenuity are words that spring to mind.
We use post-production to confer credibility on you and your
business message.
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Delivering your marketing video as DVD, Blu-Ray, MPEG2, wmv, and flash stream
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Projects typically take 8-12 weeks to produce.
We deliver on all media from HD-DVD to webstream |
