Q: We’re looking for a UK based video production service for our food manufacturer client.
We have a storyboard concept, which is like the story in reverse, where the video starts with a couple eating out in a restaurant, and then goes back in time to the processing plant, and finally the fields in the farm where the food is initially grown.
I’d welcome any tips or pointers you could give me to help make this a marketing success without spending too much money.
A: A professional video production service is essential to pull off your concept.
For convenience of understanding I’ll divide it into five parts:
- The restaurant scene
- The processing plant
- The farm and fields
- Video Production
- Video Delivery
As a guide you can find video production services information, projects and prices here www.rossiterandco.com/marketingvideoproductionservices.htm
You’ll need a couple of actors to play the couple having the meal on location. They cost upwards of £500 per day each, depending on their agency fee, and how famous they are.
You’ll also need a jib for the camera. This is a device that can lift the camera up and down smoothly.
A jib will give a really filmic look as it glides up or down around the couple dining out.
If you want to go the whole nine yards for your video production, also consider using a track-and-dolly. This is like a railway line for the camera tripod to run along. Like a jib, it gives superb smooth moving-at-a-glide shots.
Whichever video production service provider you choose, the crew should be able to organise the shooting equipment you need.
Likewise you need to shoot in True 1080 HD widescreen.
The Processing Plant scenes
Processing plants never look that good on video, as they tend to be colourless places, and the operatives working with their net hats tend to look like drones.
One video production secret I can share with you is Fill lighting.
Imagine a shot by a piece of machinery.
It’s odds-on the background to scene will be dark, or grey.
Use an extra light with a yellow gel to light just the background. A touch of yellow light will cheer up the scene without making it look “yellow”. I’ve had good experiences using this technique.
It’s also worth using actors to play the part of extras, providing a level of subtle vitality to the video production that own operatives won’t deliver.
The Farm and Fields scenes
Farm buildings may need fill light.
The video director will decide this.
A steadicam or some sort of camera motion stabiliser will be useful for walking around while filming.
A graphics timeline could be added in post production. It will give a sense of continuity to an otherwise disconnected series of event.
Your video production team will need to shop around carefully to identify a great piece of music.
Likewise you’ll need some voiceover, audio, editing, post production.
Windows or Mac makes no difference these days. Both platforms excel at video editing.
In 2008 or 2009 it was acceptable for the final part of the video production service to deliver as a DVD.
Now in 2010 it’s all about online delivery, typically produced as mp4 at H264 standard.
You may also want a Blu-Ray, although I think 2012 Blu-ray will out of date, replaced by similar high quality video delivered on a stick, or streamed as high end web video or online tv (vimeo and youtube will be right in there with this)
The right video production service to hire depends on the video producer’s credentials, but primarily I’d recommend looking at experience and also view samples of previous video similar to the video production you require.
Regarding budgets: This is a not a low cost concept. You need production equipment to pull it off.
So be prepared to spend a little more for a higher level of video production services.
© Studio Rossiter 2010