Tip 1 – Know your audience
Tell your video audience want they want to hear. Don’t simply provide a visual list of what you want to tell them.
Tip 2 – Write a remarkable script
Don’t settle for second best. No matter what your video topic is, write a remarkable script.
Tip 3 – Use a great camera & shoot kit
Great video equipment gives great results – and it shouldn’t cost you any extra. So ask for it. Start with specifying True 1080 HD camera, lighting, steadicam and glidetrack in your quote.
Tip 4 – Plan your shoot in detail
Everything in a corporate video shoot needs clearly writing up prior to shoot. There should be no grey areas. This way you won’t make small but potentially expensive mistakes.
Tip 5 – Use a professional voice
Always use a professional voiceover, male or female. Don’t cut corners here. Viewers can spot an amateur voiceover a mile away.
Tip 6 – Use graphics
Use motion graphic or animated captions and titling to add visual support and excitement to images seen onscreen. Graphics add a layer of intelligence and integrity to your business video message.
Tip 7 – Use mp4 video
The corporate world is migrating away from flash and Microsoft wmv video. Use mp4 and be seen everywhere.
That’s it. Seven 10 Second Tips. Please use.
Here a manager’s guide to corporate video production you may find useful