With the state of the internet being what it is today, producing a video is the easy bit. The tricky part is getting the video seen by the correct people and as many of them as possible.
This is done with video SEO (Search Engine Optimisation)
If we look at an article recently published on Mashable concerning recently published figures from Youtube, the need for web video SEO is more obvious than ever.
Currently Youtube has 20 hours worth of video uploads every minute!
If we look at the figures over a year – it’s 10,512,000 hours! That’s 1,200 years worth of video uploaded to Youtube every year!!!
These figures demonstrate how how much competition is out there and stresses the importance of web video SEO.
So how do you apply good quality SEO to ensure your video is seen?
The best place to start is with a clear descriptive title that does exactly what it says on the tin.
For instance: if the purpose of the video is a software demo for a recruitment agency, a suitable title would be “recruitment software demonstration”
Next we move onto accurate tags or short-tail.
The purpose of these tags is to catch the people who know exactly what they want, and therefore, they are the group who are most likely to buy your product.
These short-tail tags could be: recruitment software demonstration, recruitment software demo, recruitment software, ‘the company name’, ‘the company name’ software, ‘the company name’ demo,
As well as these specific tags it is also useful to include tags for a wider search term to target users who are less sure about their specific requirements, or maybe even unaware that such a product exists to solve their problem.
These tags are called longtail-tags.
Examples of these could be: the right candidate for the job, need employees, high turnover of staff etc.
Links to your site
Once you are sure that the correct titles, a description where possible, and tags are in place, the next thing to consider is links.
If other websites are linking to your page, search engines will recognise this and consider your site more important.
Another way is to blog about what is happening in your sector. And including videos in your news blog will show Google you’re up to date and producing fresh content. A good blog will become a big factor in future SEO.
Along the way you may even develop relationships that are mutually beneficial to your business and those that you interact with!
Video sitemaps are another important element of web video SEO. If a video sitemap is submitted to the search engine, the search engine will be able to recognise the video URL and make that search-able itself as well as identifying thumbnails etc.
A problem with web video SEO has always been describing all the information within the video. This is because search engines can only understand text. A recent solution to this is to submit a transcription of the video as well as the video itself – this could be on the page along with the video, or in the actual embed code – both will support it.
By being aware of these issues, you can secure a place in the web for your business in this present environment, but you must consider the future possibilities of the web to ensure that you keep or improve upon that position.
With a increase in the use of closed platforms, such as ipads and andriods, for viewing video – a new set of rules may be needed to make sure that your business stays on top.