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Q&A: Animated Presenter Or Video Presenter - Which One Should I Use?

By Kevin Rossiter on Tue May 8 2012 in the Marketing Blog HELPING MANAGERS MAKE BETTER VIDEO


Q: Animated Presenter Or Video Presenter - Which One Should I Use For My Web Video?

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A: It depends on your product.

Presenters are good for demonstrating physical things, like gadgets or machinery - but if your product is abstract in its nature - then an animation would be better.

What you’re trying to sell is a service.

Visually speaking, it’s not something that’s easy to describe. There is no ‘physical’ example of what you provide.

So you have to be very descriptive - you have to take something you can’t see and put it on the screen.

If you’re going to rely on words, then you have to use a presenter.

This would be fine if what they had to say was short and sweet - but for a video like this they’ll have to be detailed and long winded.

The audience will find that boring.

A presenter will just go on and on - trying in vain to describe something that can’t be expressed in words.

So let’s consider the use of an animated presenter.

An animation is entertaining - it’s not something you see everyday.

And everything about it - all of its details from its movements to its features - are descriptive.

5 Routes to get your product selling more - with animation

A presenter can only use words - an animation can use actions

An animated web video can tell an informative yet simple story - one that both educates and entertains.

It’s difficult for a presenter to:

> act out a process that could be considered ‘elaborate’

> take something serious and make it entertaining

> or do anything that’s physically impossible!

Wanting a presenter to break the laws of physics would be asking a bit too much!

An animation, on the other hand, can show just about anything - it has no visual limitations.

It’s descriptive by its very nature - and it can be shaped to be anything you want it to be.

On the downside - it can lack the warmth of a presenter, who can give both personality and a face to a product - but only if that product is self-descriptive and easy to understand.

Something that’s complicated - or just plain boring - needs an animation to bring it to life.

And - most importantly - to make it memorable.

Animated presenter or video presenter - which one should I choose for my web video?

If you’re trying to sell a simple product then a presenter is a simple choice to make.

Presenters are a safe bet. They engage with the audience and are easy to shoot.

Click here to find out more about using a presenter with your web video.

But if you’re offering something more abstract - and you want your web video to feature something that’s completely different and makes it stand out from the crowd - then an animated presenter is the way to go.

It will convert your audience to your way of thinking.

Click here to find out more about animated web videos.

The 2015 Marketers Guide To Animated Video

Topics: presenter video, animated video

Kevin Rossiter

Written by Kevin Rossiter

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