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Include Video In Your Website Design For 2013

By Kevin Rossiter on Fri September 28 2012 in the Marketing Blog Corporate Video Production News

Include Video In Your Website Design For 2013

You're planning a redesign of your business for 2013 - or maybe you’re thinking about starting a new business.

Either way, you're going to need a new website … and you need to start building it now!

And that means it’s time to start shopping for a web video.

Why your website needs a web video

Name a high earning website that doesn’t have a web video?

They probably exist, but they’re hard to name - they tend not to be as memorable.

And they can have a high bounce rate, so customers leave just as quickly as they visited.

Good SEO isn’t everything you know!

You need people to stay, not just arrive.

When you get a chance, take a look at the Studio Rossiter homepage and observe how it uses web video.

This page has an average bounce rate of 3%.

Now, I’m not wanting to brag, but that’s pretty remarkable - and it’s something you want.

Start planning design now

If you plan to have a video as part of your New Year's marketing plan, consider placement now.

From the beginning of your website redesign, make sure to plan the video within the graphic look.

If the video is well placed and with an attractive graphic banner in your corporate style, it will significantly add to your professional appearance.

Trying to squeeze a video in later, after the design and build is complete, often leads to a small sacrifice.

If you've spent all this money (or going to) you want as many people to see it as possible, it's obvious.

Having a video half way down the page, or in a tiny column at the side will not have the same affect.

Our research shows it's best is to allow for the video to have prime position (as we know people don't read text!).

So you need to consider placement.

Though the technology of 2012 means that production of a video can be done relatively quickly, that doesn’t mean the overall process can’t be time consuming.

A project like this requires a lot of planning.

Your major concerns are:

> How much should the video cost

> What should its runtime be

> What should it be about

> And, most importantly, what should it achieve.

And, anyone who has previously had a website build or re-design will also know that this in itself is often a long process.

In a nutshell, if you want your website up and running by 2013 - start now!

Click here to find out more about web video.

Topics: Marketing, Video, top tips, News

Kevin Rossiter

Written by Kevin Rossiter

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