Traditional broadcasting - be it through a normal antenna or a satellite dish - is dying.
Audiences want true interactivity - and that means web style networking.
This is evident with the number of TV’s and Set-Top Boxes that are being made with ethernet ports and network capabilities - not to mention the rise of online video streaming programs such as Netflix and LoveFilm.
And now there’s Google TV - a service that makes no secret of the fact that it plans to make the internet and television merge.
What is Google TV?
Google TV combines television, the web and the modern Android Smartphone.
In doing so, it is attempting to eliminate any differences that can be found between the 3 separate technologies.
So, with Google TV, a user can:
> watch television
> use the internet through a PC standard web browser
> send and receive emails
> and control it all with a mobile phone.
Internet Protocol Television - or IPTV - is something that has been envisioned since the early days of the internet.
It has now become a reality.
The future is Web TV
In recent months, the University of Southern California have developed a method of transferring data through our current fibre optic infrastructure at a rate of 2.5 terabits per second.
That’s the equivalent of 70 High Definition movies - with both sound and vision.
So the technology exists - it just needs to be developed and implemented.
The cost of this will not be too excessive either, as there is no need for a new telecommunications infrastructure to be built.
It just requires new interpretation software at both the senders and receivers end.
They published their discovery in the Natural Photonics journal - and it has generated a lot of interest.
How the web will kill TV
In recent years, viewing habits have changed.
Most televisions now have VGA ports that allow PC’s and Laptops to be plugged directly into them - enabling your TV to be your computer monitor.
And TV cards - which allow people to antenna based television through their computers - have been out for years.
But it’s never really taken of.
Digital television has wet our appetites. We want to watch anything and everything.
And with Smartphones allowing us to use the internet as and when we want - it’s no wonder viewers are wanting all aspects of visual media to be available to them on demand.
Soon, web video and web TV will be the only types of video and TV available.
You can click here to find out more about marketing video and how it can be used now - not just in the future but in 2012.