Q: We want a corporate video for our clients so they can see our facilities and get a greater understanding how we create our industrial network computer products.
We want our customers to be able to view this online at any time as well as send copies on DVDs or USB sticks to some of our clients.
We are looking for a stylish and persuasive corporate video to give our customers a clear insight into what we do.
I realise this will need a big contribution from us in terms of details about our production methods and business values.
We’d like to be an integral part of the video production process.
This is the first time I will have been seriously involved in a video production and would need all the assistance and expertise you can provide.
Brand and Marketing Manager
A: Firstly let’s breakdown your corporate video question and I will guide you through what you should be looking to achieve.
Use of Graphics
It’s clear that a corporate video with your objectives and requirements will rely heavily on animated graphics to concisely show the network solutions you provide and how they can develop.
For example, with animation you could display how your network products respond to extreme conditions.
Or, would your clients be impressed if your network products could survive water, heat, cold or violent vibration damage?
Explaining what your products can do doesn’t have the same impact as showing what they can do (as video does).
The use of graphics says something about your products and the skill used to create them.
It sends a strong corporate message about what you can achieve.
Corporate Video Shooting in Factory Conditions
How do you film your manufacturing premises?
One of the biggest concerns in corporate video production is illumination.
Often factories are too dark or do not give an attractive light on film.
Let there be light.
When we shoot footage our standard equipment includes:
- 2,000 watt pro Arri lights
- 600 watt Red Head lights
With these you can take a dingy factory floor and turn it in to a stunning and immaculate production facility.
Be aware that you will need to inform your electricians to provide the power supply for the crew’s 13 amp square pin connectors – up to 4.5 kwatts
Factory-scale lighting will be used alongside coloured gels to alter or to filter some of the light to make the scene more pleasing yet still realistic.
For instance to give an “imagey” look some lights could use a yellow filter, giving a softer tone or adding further illumination to a more sombre looking part of the facility.
Likewise in a laboratory or research & development facility you could give the corners some red or green light reinforcing a hi-tech or futuristic ambience.
Clever and innovative ways of using light in your corporate video reflects well on your factory (and your sales people)!
And this isn’t the end of it.
After all the footage is taken back to the studio for post production, where editors can colourise, tint and/or make it slow motion, giving it a bespoke feel, unique to your company.
These same successful techniques are also employed in TV ads.
We can make it so you can Photoshop your corporate video!
Not only does the use of this technology make your video better visually, it lends to the integrity and richness of the viewing experience.
What is your factory video saying about you?
You want to deliver key messages when producing a factory corporate video, so it’s important that you keep three watchwords in mind:
- Brevity, Style and Bigness.
For busy managers or clients they want a quick synopsis.
Be direct and do not overload with too much or needless information.
Your corporate video is not a chronicle of what you have done, but what you can do for your customers right now.
It is imperative you demonstrate style, preferably a cut above your competitors.
In a competitive marketplace you want to stand out from crowd.
If you don’t someone else will.
You want your corporate video production to show your facility is capable of delivering at the highest level, and taking on any competitor, no matter how large.
It is important not to be overshadowed.
Your corporate video can do this for you through high quality production and excellent cinematography.
Many factory-based corporate videos will fall in to the trap of losing focus on what is important, what is absolutely essential, ie, what you produce and give to your consumer.
You need to show what you make, and why your customer should order from you.
What is unique in your business or production methods that stands out.
Here are some examples:
- If you are showing your production line then… Close monitoring of production capability allows our business to adjust, so we can get stock to you in just 24hours.
- If you are showing your design department then… Our designers can change specification to suit your factory or production method.
- If you are showing a customer round your factory then… We integrate are customers needs into our production, so we can deliver excellence.
If you’re looking for a good starting point to learn more about corporate video in general and see specific corporate video production examples
Corporate Video Costing
Usually it is possible to film and get all the necessary interior shots of your facility within a day’s filming.
Most projects will only need a director and camera operator on the ground so you can keep costs to a minimum, a corporate video doesn’t mean using all your marketing budget.
The main area you want to invest in your corporate video is your animation.
Using animated graphics can show how your plant operates, but also show its resistance and flexibility, in response to change or threat.
You could show possible future expansion and demonstrate changes during the plant’s lifespan.
This graphic area may require extra spend, but you’ll reap the rewards because it allows you to concisely demonstrate to your customers what is good about your production processes, and exactly why your service is better than your competitors.
Studio Rossiter will provide your internet delivery, DVD for exhibitions and presentations as well as wmv for usb sticks, incorporated in to the cost of making your corporate video.
So your corporate video’s potential will be greater, but your budget doesn’t have to be.