9 Must Know Reasons To Use Animated Web Video

Using video isn’t yet ‘old hat’, but animation is starting to steal the show.

This is because many businesses needs things in their web videos that only animation can do.

1. When your product or service is invisible

Animation is great for showing something that’s abstract – like a software application or service.

If it’s not physically there then – to see it – it has to be created.

And there’s no better way to do this than through an animation.

2. When film is too difficult and too expensive

Filming something can be costly – directors, camera operators, actors … they all need to be paid.

So by-passing the filming process will reduce costs significantly.

3. When you need to differentiate your business from competitors

An animated web video is pretty unique. Having one will set you apart from those who don’t.

But it’s growing in popularity.

So if you’re going to get one, do so whilst it’s still something original.

4. When there’s a lot of data to explain

How do you make information entertaining – especially statistical information?

You bring it to life with an animation.

Who wants to be simply told statistics when they can be shown them through an animated graph or bar chart?

The data you want to show will be important – so make it memorable.

The-marketers-guide-to-animated-video

5. If you’re trying to sell a technical product

For a technical product to sell, people need to see how it works.

If its a piece of software, an animation is obviously the best way to do this.

But even with something physical – something motorised for example – and animation can be used to show its inner workings.

Something that will generate interest and confidence in your product.

6. When you need to ‘edutain’

The best teacher is the one that makes learning fun!

And an animated web video will educate and entertain at the same time – hence, it will ‘edutain’.

7. When your product needs cuteness

Some products are complex in their science but simple in their look – and they are sold on this simplicity.

After all, the public don’t want anything too complex – so make your product cute.

And – as we all know from watching Disney cartoons – the best way to show cuteness is through animation.

8. When you need to use humour

Animation has always been used as a comedic device – most cartoons are written to make us laugh.

An animated web video is no different. It can make even the most boring product or services funny.

9. When you need to say more in less time

Animation runs 120 words a minute – whereas live action is more like 100 words a minute.

And people value their time, so don’t waste it – those 20 words make a bigger difference than you think!

9 must-know reasons to use animated web video

To summarise, these reasons are:

1. When your product or service is invisible

2. When film is too difficult and too expensive

3. When you need to differentiate your business from competitors

4. When there’s a lot of data to explain

5. If you’re trying to sell a technical product

6. When you need to ‘edutain’

7. When your product needs cuteness

8. When you need to use humour

9. When you need to say more in less time

Click here to find out more about the benefits of using an animated web video.

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