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6 Ways To Make A Web Video Work For Your Company

By Kevin Rossiter on Sat May 5 2012 in the Marketing Blog HELPING MANAGERS MAKE BETTER VIDEO


Here are 6 pointers on making a web video work for your company, and really see results.

Get it professionally made

A good website deserves a good web video.

A poorly made web video will turn your viewer off - a good one will keep them turned on.

If you make or buy an amateur video then what you’ll get is …. well, an amateur video.

You don’t have an amateur company, do you?

It’s best to get it made by a professional video production company.

Click here for an example of what a typical web video production company does.

Put the video on your homepage

According to 2012 research from MarketingCharts.com -

“More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase”

So - by putting a web video on your homepage - you are giving

> at least two minutes of your product information

> to at least 60% of your visitors.

If it's professionally produced, you don't want to hide it. Place the video as prominently as possible.

Put it on YouTube too

And sites like Vimeo, MetaCafe and Pinterest.

Doing this will help with SEO.

It gives you the chance to have your video seen on a much wider scale.

Just make sure you provide a link to your website when you’re posting the web video.

This refferal traffic is quite important. These are people who have seen your video and are looking for much, they could well be potential buyers.

Include the video link in emails and other online promotional material

Show it off - use it as your calling card.

How many of the emails that you send are actually read?

People don’t read text - but they do watch video.

According to Blue Sky Factory Webinar:

“Including video in an email campaign drives a 51% increase in subscriber-to-lead conversion.”

Would you like to see a increase in email conversions? The answer is obvious.

Use social networking

According to graphicsms.com, in 2011 Facebook had over 8.5 billion visits per month - that’s more than 102 billion visits for the year!

That’s a huge market.

Post your video - and link to your site - to social networking sites. In fact, create your own page and company identity.

You can’t afford not to.

Make sure it’s well hosted

Using an individual media player - as opposed to simply streaming the video from a site like YouTube - will stop you from having to use somebody else's brand.

Your video can keep your chosen look, feel and identity.

Also, a properly coded and tagged video will help with optimisation.

In 2010, Forrester found that:

“With proper optimization, video increases the chance of a front-page Google result by 53x.”

So use a web video to boost your inbound marketing.

And there you have it - 6 ways to make a web video work for your company.

More on how to make a web marketing video work for your company.

Topics: Web video, Corporate video production, workforce video, social media

Kevin Rossiter

Written by Kevin Rossiter

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