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5 Ways To Add Your Creative Input To Your Video

By Kevin Rossiter on Wed July 4 2012 in the Marketing Blog Corporate Video Production News

5 Ways To Add Your Creative Input To Your Video

Your video reflects your company's identity. It’s the marketing tool that tells people who you are, what you do and what you’re about.

The last thing you want is for your company message to be told in the wrong way. But there’s only one person who can make sure this doesn’t happen - and that’s you.

You know your business better than anybody else - so it should be you tells the world everything it needs to know about the products and services if offers.

Though you need to rely on outside professionals to make the video, it’s essential that you give them as much creative input as possible.

Here are 5 ways to add creative input to your video.

1. Get to know the scriptwriter

Do this and you can get your key points across at the most important part of the production process.

Identify your video message at this stage and it will lay the ground for the rest of its production.

2. Make sure the editor knows what visual style you want

The wrong style can give you the wrong image.

If your video style is wrong - and you’re unhappy with what’s delivered - then re-starting the editing process can be very costly and time consuming.

3. Provide photographs of your product or service that can used in the video

Doing this can immediately reduce costs. Your own images can be used as a replacement for shot footage - making a camera crew unnecessary.

Plus using your photographs will make the viewer see what you want them to see - the content of the image has been chosen by you and not somebody who has a relatively limited knowledge of your business.

4. Give an indication of the music style that would best suit your company identity

Not your own personal choice - but a style that will be widely accepted by an audience as something that reflects your corporate identity.

5. Give feedback and approval at every stage

There are various stages of production. Depending on what kind of video you want, these can include:

> Production scheduling

> Scriptwriting

> Storyboard production

> Voiceover

> The shoot itself

> Post-production animation and graphics

> Sound effects

> Music

> Editing

It’s very important that you approve the end results of every stage. If a mistake is made at any point, then fixing it could prove to be costly and time consuming.

Or it could mean that the whole project will have to start again from the very beginning.

5 ways to add your creative input to your video

To summarise:

1. Get to know the scriptwriter

2. Make sure the editor knows what visual style you want

3. Provide photographs of your product or service that can used in the video

4. Give an indication of the music style that would best suit your companies identity

5. Give feedback and approval at every stage

Click here for some information on web video production.

Topics: Corporate video production, workforce video

Kevin Rossiter

Written by Kevin Rossiter

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