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3D Hologram Technology And What It Can Do For Your Business

By Victoria Finch on Thu January 12 2012 in the Marketing Blog Corporate Video Production News

3D Hologram Technology And What It Can Do For Your Business

The ability to embrace the latest technology and apply it to a business model has always put certain companies ahead of their competitors.

That is, of course, providing that the technology is easy to use and not too expensive or time consuming.

3D hologram technology is nothing new.

Due to its complexity, actual holographic production has never managed to achieve a marketable platform.

But lately, certain changes have been made to some common techniques of 3D hologram production.

A substitute for lasers

An actual hologram is produced by a laser that is carrying an image being placed through geometrically manipulated pane of glass.

Just saying it is complicated – so who would want to bother doing it?

For 2012, a new method has become available.

Though technically not a hologram, the use of rear projection onto a silhouette cut out can produce a holographic effect.

Allow me to elaborate.

Some companies, such as shopping malls and airports, are finding the use of this technology to be more efficient and cost effective than the hiring of meet-and-greet staff.

Taking an airport as an example, the security area has to have clear and concise instructions regarding its procedure of passage.

The best way to do this is to have an announcer at hand. But this can cause complications.

The problems that come with having an announcer

If I can list 3 -

> Customers can jeopardise the announcers time

If the announcer is seen as the 'provider of information', then anyone who has a question will inevitably bother them.

Whilst aiding one individual, the announcer will have no choice but to ignore the hundred's of other customers that may as well be 'just passing by'.

> On a busy day, one announcer may not be enough

A crowded security area can be a dangerous thing. A lot of people means a lot of noise and reduced vision. This would stop the announcement from getting through to everyone.

> Unsociable hours and associated pay can increase costs significantly

Hiring staff on a 24 hour basis is will mean extra and, as I am about to explain, unnecessary costs.

How a rear projection can create a hologram effect

An image that is transferred via a controlled shaped projection onto a platform of an identical shape can give the impression of a 3D image.

So, if you have a cut-out/silhouette of a person, and project a precise image of a person onto it, you will achieve a holographic effect.

And all without the expense of any lasers.

3D hologram technology and what it can do for your business

As you can see, if you are in need of a virtual host then this is the way to go.

Customers will be amazed at what they see; they and their friends will come back.

And, more importantly, they will take notice and be informed.

Though really only a hologram in name, this technology is about to take off.

What will be initially be a large investment will pay of in the long-term. Staff costs will be reduced and turnover will be up.

Plus, you will have put your business ahead of your competitors.

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Topics: Marketing, Video, News, 3d animation

Victoria Finch

Written by Victoria Finch

Victoria is a Senior Video Editor & Motion Graphics Designer - producing expert corporate and marketing videos for companies worldwide

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