33 different ways for businesses to use B2B marketing video – updated 2016

1  As a home page overview, explaining your business proposition, process, features or story, in a quick powerful online message.

2  Promoting individual products, services or branding within areas of your company site. For example, 1 video for each product.

3  Replacing existing outdated graphic banners and sliders

4  As a dedicated landing page message to convert ppc web advertising click-throughs.

5  As a video sales message in your email or internet marketing campaign.

6  Promoting schemes on the web to the public, either to win goodwill or lobby for new legislation and funding.

7  As a link in sales emails when answering customer enquiries.

8  Including as a bonus your powerpoint slideshow presentations, particularly at the start of the presentation where excitement & pazzaz is needed.

9  Explaining your scientific or technical leadership.

10  As a series of mini online video sessions, seminars or webinars for educating customers in the use of your technical products, in a pre-sale situation.

11  Funneling customers straight to your chosen target pages, resulting in a sale or enquiry, by including interactive menu choices at the end of your sales video (like youtube do)

12  Showing video case studies or films, or a portfolio of successfully finished projects – showing your years of experience within the industry.

13  Reaching a wider audience by sharing your web video on Facebook, Twitter and similar social media websites.

14  Customer testimonial support to prove the commercial claims you make in your web pages. Client testimonials deliver buyer confidence and quicker buying decisions.

15  Making use of Video SEO and boost your chance of being found in Google video search, therefore winning you more visitors to your website.

16  Going viral on the web by making a video specifically designed for fun & sharing.

17  Delivering a free online news experience to website visitors or workforce, or a body of client and public.

18  Demonstrating your products using a likeable professional demonstrator

19  Making your website look more professional, creative and exciting than competitors. Imagine your potential customer has 5 tabs open and is comparing you with your competitors. The right web video will make you stand out.

2016 Guide to Digital Marketing

20  Creating a series of video productions or a specific project blog with the videos posted to showcase the development of a groundbreaking major project.

21  Producing your video in other languages or accents to penetrate foreign markets

22  Announcing news, and releasing details to press and media.

23  Broadcasting end of year shareholder communications including comment by your CEO, Financial Director, and Marketing Director. either as filmed or animation

24  Educating your own sales force in the latest developments, ensuring they have impact and are not half ignored.

25  Pushing your weekly / monthly / quarterly promotion, making your offer more attractive to buyers.

26  Starting a youtube.com video channel, developing your consumer presence in an important and current viral way online. The same can be said for Vimeo.

27  Regularly adding as updates to a blog, sharing your company or organisation’s news with others easily, for example new products/ services that you offer.

28  Offering a powerful additional and unique Customer Touch Point.

29  As a website Video Q&A or faq for product / policy information, inc video e-books. Easily explain answers in 20 seconds and give your buyers confidence.

30  Using multiple web videos to explain your products or maintenance system through the eyes of different levels of users, such as Office staff, Managers, Buyers, or Directors.

31  Playing on a tablet or smartphone to get your vital business message across whilst on the go.

 


B2b marketing video showing the scope and capability of a financial services company

32  Using simple ‘Plain English’ web animation to explain a product or service that you can’t physically demonstrate. For example software, equipment or technology.

33  To explain your scientific or technical leadership.

How many of these 32 different ways to use B2B marketing video will make a positive impact on your business?

Click to see more examples of how real businesses use marketing video to boost their online sales and enquiries.

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