10 Reasons To Make A 2 Minute Corporate Video

There are many reasons to make a 2 minute corporate video as opposed to the traditional 10 minute+ huge company overview.

Here’s a quick list of 10 reasons:

1. Nobody watches anything longer than 2 minutes

The viewer of today has a busy lifestyle – their time is limited.

Get your message across in 2 minutes and they’ll thank you for it.

2. It’ll cost less than a 5 minute video

Less video runtime time equals less production costs.

I’m sure your accounts team would back me on this.

3. It fits into the average PowerPoint presentation

A business presentation should not just be a video – it should include at least a little something from, well, a presenter.

That’s not to say a video wouldn’t benefit a presentation. It would – considerably.

Just one that fits into its overall pace and structure, and doesn’t take over from the presentation itself.

4. It can be put into emails

Video in email marketing has been shown to increase click-through rates by over 96%. – Implix Email Marketing Trends Survey

Win that click with something engaging

5. It has to focus on essential information

This will give you less of a risk of boring your audience.

Get to the point – a 2 minute corporate video will stop you from waffling on.

6. It’s easier to make

The longer the video, the more complex the shoot.

And a complex shoot takes ages – and this is costly in both terms of money and your precious time.

The making of a 2 minute corporate video will be quick – and you get faster playback.

7. It’ll be a less complex video to update

Things change – as may your product or service.

If this happens, then you may have to update your video in the near future in order to keep it relevant.

It’s quick, easy and cheap to update a short video.

8. You can still use quotes from the CEO and Managing Director

Though to keep it to 2 minutes they’ll have to be lighter and more carefully thought out.

You’ll just have to make them get to the point!

9. It’s a more realistic viewing time for Smartphone and Tablet audiences

A small screen does not offer the best viewing experience.

It’s hardly epic – and neither should be the length of your corporate video.

If you want people on the move to watch it, make it 2 minutes long.

10. More chance it will go viral

They’re aren’t many long videos that go viral.

Before a viewer decides that they want to share a corporate video – they must first watch it. They are more likely to do this if it’s short in length.

And their friends – your potential customers – are more likely to want to watch it, like it and share it with their friends.

All you have to do is sit back and watch a marketing campaign unfold before your very eyes.

10 reasons to make a 2 minute corporate video

To summarise:

1. Nobody watches anything longer than 2 minutes

2. It’ll cost less than a 5 minute video

3. Fits into the average Powerpoint presentation

4. It can be put into emails

5. It has to focus on essential information

6. It’s easier to make

7. It’ll be a less complex video to update

8. You can still use quotes from the CEO and Managing Director

9. It’s a more realistic viewing time for Smartphone and Tablet audiences

10. More chance it can go viral

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