Customers who use our Corporate & Marketing video solutions
We offer a comprehensive B2B marketing video production service designed to insightfully beat your competition – and dominate your business sector.
Core Marketing Video Specification
Your company & competitor analysis
Full script and illustrated storyboard
1, 2 or 3 or more days shoot at your specific location – with 2 cameras
Award winning director & camera operator
Client & staff interviews included
Steadicam, crane, True 1920 HD camera, glidetrack, green screen, teleprompt, lenses, cool lights and more
Professional voiceover & sound – up to 3 music tracks
Graphics, captions, animation & post production
Pro video library clips
Your stills & images
Up to 4 hours of final iterations
Delivery as web video mp4, and laptop wmv
One of our latest videos
Our Marketing Video Production Services – The 14 point plan
Here’s what every Studio Rossiter marketing video production service gets:
1: Analysing customer need & customer expectation
We’re marketers with the skills to research your customer niches and interpret them so that the message you deliver closely matches your customer’s real needs.
We believe this research is the real basis of any deal-winning marketing video.
We’ll understand how to give your video message a real competitive edge.
2: Optimising for Customer Touch Points
Your marketing video needs planned versatility so it can deliver your message at every possible Customer Touch Point.
For example, you may need slightly different versions for your different customer touch points, such as:
an inner page or landing page
foreign countries with little English spoken
smartphone, tablet & ipad
major client presentations
online enquiry points
cinema playback and more
We ensure your marketing video exactly matches all the customer touch points where it’s going to be viewed.
3: Agreeing Key Differentiators to outflank competitors
Giving prominence to your key differentiators is central to your marketing message.
A key differentiator may be communicated smooth as silk, or big & powerfully.
At Studio Rossiter we aim to pro-actively differentiate your marketing video message to outsmart and outflank your competitors, helping you dominate your business niche.
Start winning with us today. Call now 0845 366 4131, or contact us
4: Choosing your video’s creative approach
Our 26 years of B2B experience means we’re not restricted to any single house style. We can offer you impartial advice on choosing the best creative approach.
In turn, this makes it easier for you to make the right choice of video style.
Your creative style choice may be based on:
> one of the many video styles available to today’s corporate marketer.
> an idea you’ve seen on youtube that you like.
> a special idea you’ve thought of
> an idea we develop for you
> an idea you’ve seen on our website
You can choose a video styles ranging from:
> Voiceover & filming your facilities, better than you thought possible
> A cast of actors to bring a demo or situation to life
> A hi-tech animation, complete with a custom music score
> A series of linked case study testimonials with your customers
> A TV personality or celebrity-led marketing promotion
> An absorbing, edu-taining technical documentary
> An animated Tell-not-Sell production with voiceover
> and much more
What’s important is that You Choose.
We can deliver the style of marketing video production that works best for your marketplace.
5: Determining the optimal runtime for your audience
Less is always more.
Our customers are always surprised at how our videos manage to persuade in less time than they thought possible.
Let us surprise you too.
6: Organising your budget for best value
Within your budget, we can bring ideas to the table that a few years ago would have carried a prohibitive cost.
We’ve the experience to know when to recommend you spend more, and when to hold back because the extra expense isn’t worth it.
Try us and see how much value we can add to your marketing budget.
7: Delivering the Winning Script
Persuasive scripts that really win hearts & minds come from studying your marketplace, your competitors, while clearly identifying your unique differentiators.
Only then do we work with you and your team to develop the most persuasive video script you’ve ever seen – bar none.
We know from what our customers say, that we consistently deliver outstanding scripts.
It’s our job.
It’s also a very crucial job, as the video script is the engine that powers your winning message.
We’re also able to pull together different points of view within your organisation, developing a script that everyone wants to buys into.
This particularly applies on high level corporate projects where different leaders may have slightly different visions what needs to be said.
Importantly, we bring out the best in your team, helping unlock the perfect script from the natural intelligence found within your business.
Last but not least, our scripting process is not only effective, it’s enjoyable too. It’s a happy process with a happy result.
8: Production Planning
You need clear documentation for all your plans, storyboards, schedules and approvals.
Planning ensures your production comes in to-time and to-budget
We document and project manage thoroughly.
It’s the only way to be certain no one gets confused, or misses out a key element, deadline or detail.
You already know, or suspect, that marketing video productions are frequently complex, and can involve an A-Z of activities.
Professional documentation and approvals – at every level of your production – are the only certain way to ensure your marketing video is delivered to-time and to-budget.
This is how we respect your budget – by working to a thorough, detailed plan.
9: Filming Quality
We film in True 1920 HD using the latest generation of digital camera.
This ensures every tiny detail is captured – even in poor or low light.
So your video wouldn’t look out of place in a cinema.
To back this up you get one of our award-winning Directors, and a highly skilled Camera Operator.
We complement your shoot with:
> A battery of high quality lenses (eg, soft focus background, extra wide angle to make your buildings look more impressive, wide angle for small spaces, telescopic for distance in close-up, etc)
> Steadicam for super-steady, fluid moving shots
> Glidetrack to make mundane shots more film-like
> Portable green or white screen and Cool Lights for interviews
> Portable 5 metre crane for impressive overhead shots
> Underwater camera and more
The video crew have the skills and equipment to deliver compelling visual results.
If an unforeseen shoot problem occurs, the crew have the experience, the motivation and the resourcefulness to fix it – so no one will ever know a problem occurred.
Better ingredients equals better cake. Perhaps this is why Oxford Council chose us when HM The Queen came to visit.
It’s a given that we meticulously edit your footage to produce a great-looking story
It starts by grading and sifting every second of your raw video footage, identifying the best shots for each scene and segment.
In the process the editor becomes familiar with your footage, anticipating the storyline ahead.
Once graded the real editing can commence.
How can you spot great editing? You can’t. That’s the beauty of great editing. You don’t notice it.
It takes a great deal of skill not to be noticed. The only thing that gets noticed is your business message.
Most of all, editing is a collaborative process.
We invite you to collaborate with your editor – at the level that suits you best.
11: Using Music and Soundtrack
If the script is the engine of your marketing video, then the music is its beating heart.
Great music will win your audience’s hearts for you, leaving the words and visuals free to win their minds.
Music sets the mood of each video segment, sets the energy level.
We take the time to identify the best music to win your audience.
Because in today’s style-conscious, headcandy-wearing marketplace – music matters.
12: Animated graphics for instant communication
No marketing video production is complete without some form of animated graphics, whether for:
- Presenting figures and data
- Or creating whole new animated worlds to explain things better to your clients.
We can even offer you a National Gallery 1st Prize-winning artist in-house.
And our video graphic & animation experience runs deep.
From attention-grabbing computer graphics, to catchy cartoons, to redesigning Heathrow airport in 3D, we’ve probably done it.
13: Post Production & Effects
Our post production suites offer complete control of time, colour, effects and sound.
This is how we create a unique video style for you.
So if you’ve got a favourite movie, TV ad, or youtube you like, then tell us.
Or invite us to show you our ideas.
We have the software and the creativity to incorporate these ideas into your next marketing video production.
Ultimately, post production is about processing images to make them more attractive, more persuasive.
Which is an art.
It’s more than simply being able to operate software that makes screens whizz around like computer toys.
Subtlety, originality, ingenuity are words that spring to mind.
We use post-production to confer credibility on you and your business message.
14: Delivering your video
Projects typically take 6-8 weeks to produce, but we can fast-track too. Just ask.
We deliver on all media from True 1920 HD to custom-sized webstream.
Our marketing video production services offer your a comprehensive and creative approach to dominating in your business sector.
The Next Step
Get in touch and tell us your ideas.
Call 0845 366 4131 or write to us for more information.