One Call Hire's tall order was to produce a marketing video to showcase their plant hire services in a completely different way to anything else in the marketplace
- without any narration, virtually nil captions - and still take under a minute to watch.
Immediately all the usual clichés went out of the window.
We had to reimagine a whole new concept showcasing iconic public places constructed using the client’s equipment
- a living testimonial to the power of their brand.