Auriga are unusual as they’re a software company who didn’t want a software demo video.
Their target, the High St banks, have a reputation for producing some of the finest corporate videos ever made.
Racking our brains, we came up with a User Story concept, where we tell the tale as seen through the eyes of a retail customer, the marketer, the CIO and the CFO.
This enabled Auriga to reach all the people in the Decision Chain quite specifically
- avoiding the cliche of mass messages for “the typical buyer”.
Auriga said “the video is perfect. It’s exactly what we wanted” and they've since come back twice more!