Italian market leader, Auriga are unusual as they’re a software systems company who didn’t want the "usual software marketing demo video".
Their target, the European High St banks, have a reputation for producing some of the finest corporate videos ever made.
Racking our brains, we came up with a User Story concept, as we tell the tale seen through the eyes of a retail customer, the marketer, the CIO and the CFO.
This enabled Auriga to reach all the people in the Decision Chain quite specifically
- all in one short digital video
- without the need for any filming
- while avoiding the cliche of vanilla messages for “the typical buyer”.
Auriga said “the video is perfect. It’s exactly what we wanted” and they've since come back twice more!