These creative approaches to video may vary widely. For example:
At Carillion we used voxpop interviews to promote their “Don’t Walk By” behavioural safety campaign, which has now become a leader in the construction industry.
Voxpop interviews were filmed and edited in a rapid-firing style that transfixed the attention. It had impact because each viewer could see and learn from colleagues expressing free and candid views about the Don’t Walk By campaign. This is harnessing the power of Peer Group Influence.
We combined this with a vivid post production colourised look, and a powerful “brace-yourself” news programme music theme, for maximum video impact.
At Pilkington we had the problems of ensuring that everyone in their worldwide workforce understand the causes and remedies surrounding a fatal accident that occurred in one of their plants.
We reconstructed the accident in 3D as animation so everyone could understand the contributing causes.
This was followed by interviews with the individuals involved, which were emotionally very powerful. The learning points were reinforced with graphics and voiceover.
The resulting DVD was a turnround from an undeniable tragedy, to a series of lessons-learned for everyone, delivered in a compelling must-notice video way.