DIGITAL EXPLAINER VIDEO PRODUCTION

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AN EXPLAINER VIDEO SAMPLE

THE STORY

Italian banking tech market leader Auriga are unusual as they’re a software systems company who didn’t want the "usual software marketing demo video".

Their target, the European High St banks, have a reputation for producing some of the finest corporate videos ever made.

Racking our brains, we came up with a User Story concept, as we tell the tale seen through the eyes of a retail customer, the marketer, the CIO and the CFO.

This enabled Auriga to target all the people in the Decision Chain quite specifically

- all in one short digital video

- without the need for any filming

- while avoiding the cliche of vanilla messages for “the typical buyer”.

Auriga said “the video is perfect. It’s exactly what we wanted” and they've since come back twice more!

WHO ARE WE

We’re a multi-award winning digital video production services company dedicated to quickly explaining your business, consumer or public message, locally or globally.

Our focus is on engaging your audience with a Tell-not-Sell style, keeping their attention for the full length of the video so they completely understand what you need them to know.

DIGITAL EXPLAINER VIDEO PRODUCTION

We provide a complete end-to-end explainer video service, which is comprehensive, collaborative and clear at every stage, inc:

  • RESEARCHING YOUR MARKETPLACE & COMPETITORS
  • LEARNING YOUR BUSINESS
  • SCRIPT DEVELOPMENT
  • ART CONCEPT CREATION
  • CUSTOM ICONS & INFOGRAPHICS
  • VISUAL LANGUAGE CREATION
  • STYLE FRAME DEVELOPMENT
  • RICHLY ILLUSTRATED STORYBOARDS
  • LIBRARY ART SELECTION
  • FOREIGN LANGUAGE LOCALIZATION
  • EARLY LAYOUT VIDEO
  • VIDEO EDITING
  • 2D, 3D & FAUX 3D ANIMATION
  • MUSIC, VOICEOVER & SOUND EDITING
  • MULTICHANNEL ONLINE COLLABORATION
  • DELIVERY AS 4K, 1080 HD & MOBILE/CELL
  • MOTION DESIGN
  • LIBRARY VIDEO CLIP SELECTION
  • TRANSLATION SERVICES

Studio Rossiter work all over the world with organizations ranging from small local companies to public authorities & governments to Fortune 500 global winners.

Our production systems are designed so if required we need never meet in person, yet still carry out your project flawlessly in every detail.

MORE DIGITAL VIDEO SAMPLES

BTC NETWORKS

Saudi-based integrated data centre & telecomms systems builder operating throughout Europe and the Middle East

MALVERN INSTRUMENTS

World leading technical instrument manufacturer's story produced using bought-in stock foootage

FEDERAL MANAGEMENT

UK business debt collection explainer produced using our in-house stock video library

VISION

Ground-breaking security technology for whole cities with special focus on Middle East markets

260 CUSTOMERS AND COUNTING

HSBC Digital video sample

EXPLAINER VIDEO TYPES

We offer a wide selection of Explainer video types.
If you don’t see what you’re looking for below, just ask.

  • 30-60 SECOND SIZZLERS
  • 2 MINUTE OVERVIEWS & TEASERS
  • 4 MINUTE DETAILED VALUE PROPOSITIONS
  • 2 MINUTE PUBLIC MESSAGES
  • 5-9 MINUTE DEMONSTRATIONS
  • 4-5 MINUTE TECHNICAL EXPLANATIONS
  • 5-10 MINUTE MINI-SEMINARS
  • 2-4 MINUTE PRODUCT EXPLANATIONS

DIGITAL VIDEO Specification

  • Your company & competitor analysis

  • Full script and illustrated storyboard
  • Professional voiceover & sound – up to 3 music tracks

  • Graphics & post production

  • Your stills & images

  • Animation & captioning
  • Pro video library clips
  • Up to 4 hours of final iterations

  • Delivery as 1080 HD mp4 video file

HOW WE PRODUCE YOUR EXPLAINER VIDEO

We do it all - for you and with you - writing your script, developing your visuals, and finding the perfect music score while gaining your approval at every stage in the video production

EXPLAINER VIDEO COSTS

Choose from our Budget or Premium Explainer video options, depending on your budget, requirement & ability.

Premium Explainer is for:

> reaching new audiences

> where you need to make your best impression, such as a marketing, home page, product or public information video

Budget Explainer is for:

> educating interested or part-interested audiences, such as customers already on your sales journey

> providing detailed explanations to established audiences

> or explaining a series of related products / technologies.

Budget explainer video requires you to do more of the work in return for lower cost. It may well be part of a series of videos you intend to produce.

A Premium explainer is studio-intensive, and requires less work from you.

 

PREMIUM V BUDGET EXPLAINER VIDEO - A COMPARISON

 

Requirement Budget Premium
You Experienced Inexperienced
Time required Lots Much less
Discovery Included Included
Concept You provide We provide
Scripting You write We write
Storyboard You provide We develop
Artwork You provide We develop
Editing Fast Slower
Approvals Same Same
Delivery Same Same
Cost Budget Premium

Editing at a faster rate of 60 seconds runtime per day results in good quality, low cost work that will engage your already interested audience.

A Premium Explainer video requires editing at a slower rate of 30 seconds runtime video per day for a much finer, more impactful result, appropriate for a first contact video, or series of high end videos.

WHAT VIDEO BUDGET DO I NEED

Budget explainer videos cost around £500 GBP per runtime minute, sometimes more, sometimes less.

Premium explainer videos cost around £1,000 GBP per runtime, and can be more, depending on the work involved.

HOW TO COMPARE VIDEO QUOTES

No two video companies video proposals ever look alike.

To help you make comparisons, we suggest you look at the Studio Day Rate.

It’s the easiest quickest way to tell if you’re being charged too much or too little.

We charge £300 GBP per day for our studio.

If your alternative quote doesn’t show the studio day rate, then ask them to tell you so you can make a fair cost comparison.

HOW WE WORK TOGETHER AT A DISTANCE

Whether you choose a Premium or Budget Explainer video, you’ll naturally expect to work closely with your creative team.

To help, all our production systems are interactive, and designed to encourage sharing, comments or chat, as well as email, video & teleconferencing, with online sharable docs offered throughout.

You can expect to work to a series of 5 proven production steps & approvals, designed so you always feel in control of your video project.

Explainer video production sample

THE 5 PRODUCTION STEPS

1 : SCRIPT APPROVAL

After suitable research & briefing, your finalized script is agreed and signed off as approved.

2 - PAPER STORYBOARD APPROVAL

A Paper Storyboard is an initial draft of the visual ideas we’ll base your video on.

We also send you a Style Palette showing the colour palette and 3 suggested style frames, so you can see the overall look and feel of the suggested images. The colour palette will perfectly comply with your corporate ID.

Taken together, the paper storyboard, the colour palette, and 3 sample style frames will enable you to visualize & check we’re all working in the same direction, and in agreement.

3 - VISUAL STORYBOARD APPROVAL

With the paper storyboard now agreed, we develop a fully illustrated, detailed storyboard for your comment & approval.

If we’ve accidentally misinterpreted any of your ideas, the visual storyboard will bring this to your attention, so it can be quickly fixed.

You’ll also be sent voiceover samples to select & approve, in the language, style and gender of your choice.

4 - LAYOUT VIDEO APPROVAL

A Layout Video is a simple stills-only video, that lets you see your visual storyboard set to voiceover &  music, so you can:

- gauge the tempo as suitable for your audience

- approve the music, or suggest alternatives

- hear how the voiceover will sound

- gauge the flow of images & captions with the voice

Once your layout video is approved, we can start editing your video.

5 - FINAL VIDEO APPROVAL

Watching your finished video is the enjoyable part. It rarely involves any major changes as every element will have been previously discussed, and approved by you.

PRODUCTION STEPS SUMMARY

Our whole approach is the exact opposite of the “We slog, You change it all, so We slog again until you’re happy” approach popularized by some agencies.  

Our alternative is an effective managed approach that works for us all - and it costs less.

This is how you can produce video and work together at a distance.

What Our Clients Say

"I asked Studio Rossiter to create a 30 second add for a popular mobile application we have on sale called The Night Sky.

I was very impressed with the way they collaborated with me, and their efficiency at getting the job done before the deadline.

The finished product was exactly what we were after.

In a word, delighted! I will definitely be working with this explainer video company again in the future."

iCandi Apps

DELIVERY

Explainer video production normally take 4-6 weeks from receipt of order.

We deliver as 1080 HD or 4K mp4 for online viewing on youtube, facebook, vimeo, lynda, udemy, download, or web page - with PC, tablet or mobile / cell.

Explainer video production

iCandi Apps required a 30s Vidshort for their website to promote one of their popular phone apps, The Night Sky. It included a mixture of screen shots and music from the app.

NEXT STEP
GET IN TOUCH AND
TELL US YOUR IDEAS

CALL US

Speak to a video producer and get fast answers. We’re here to help
UK 0845 366 4131 | INT 0044 1695 72688

Call: UK 0845 366 4131 | International: 0044 1695 726887
Rossiter & Co Ltd | Registered in England
Reg. No: 4333515 | VAT No: 483622044