Advanced digital video is generated by a suite extremely highly sophisticated software packagesrunning on an enahnced PC.

Until very recently, this software interface didn't exist except in top TV studios, and it was often clumsy to use, or full of limitations.

The result was a slow and heavy-handed way of working.

Now, the very latest advanced digital editing software has to be seen to be believed.

Many functions are now automated. The way an editor works is anticipated.

Dual monitor systems are now common, making the work environment less cluttered.

We could almost say that the list of improvements is endless.

But what does this mean for the Corporate Video Commissioner?

The payoff comes in a number of ways.

For example:

Creativity: Because the system is more ergonomically friendly, editors now have more time to focus on the quality of the results they can obtain. 

Skill: More skill can be brought into the production without a major upheaval, or a degree in physics. 

Quality: Everything, sound, graphics, captions, is all presented through a simple common interface, with complete integration. 

Reliability: Systems are more reliable, reducing the frequent little bits of downtime that used to plague production, downtime that completely broke the flow of creativity.

The result - finer work

Being able to focus on the job and not on the medium means that a continuous flow of excellence can be applied throughout a production, giving an overall better look and feel to the finished programme. 

Very desirable

So why not write and tell us your ideas?

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