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These days, a corporate video is frequently only one part of an overall marketing or information package.

Frequently an interactive multimedia CD-Rom is required, whether for sales promotion on a laptop, or a PC at an exhibition, or as part of a new media promotion.

The same applies to training and learning package.

With advanced digital editing there is a new fluidity between the video edit suite and the multimedia development suite.

This means greater integration between video and multimedia. They share a common platform.

For example, a clip of video or audio may be required in the interactive multimedia, say, a soundbite from an interview. This can be integrated in seconds.

The same applies to any video, graphics, music or animation. All the files exist on a common digital platform and can swap easily between the two.

The Benefit

It's not just one of cost savings, but in breadth of vision.

No longer do the video and the multimedia have to be seen as two non-overlapping productions.

Ideas from one can move easily and swiftly to incorporate into the other.

This can only enhance creativity, producing a better final end result.

Click to see how Advanced Digital Editing produces a more Creative, Better Way of Working

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