Greater Choice of Programme Style

Pilkington

Customers can now be more sophisticated or adventurous in their choice of programme style. 

Creative thinking that would have been prohibitively expensive a few years ago is realistically achievable.

Ideas can be tested quickly, or whole new concepts developed. Just a few of the possibilities include:

• Complex Drama productions
• Incredible Special FX
• Multiple interviews can be edited together into a single soundbite sequence, creating far more impact than a single solo speaker.

Better Programme Finish

Generally, the more closely and densely edited a programme is, the more realistic it looks. A scene portrayed over 10 edits rather than, say, three, always has greater liveliness and involvement for the audience.

This style of editing works more like the human eye, which is constantly scanning in many directions to make up the brain’s picture.

This results in a finished programme at a pace more absorbing and watchable to the viewer.

Improved Customer Satisfaction

Once a programme is near completion, customers frequently ask for small adjustments and tweaks. Common customer requests are easily accomplished with non-linear. 

For example:

• The last minute amending or removal of an unsuitable scene, sentence or gesture.
• The last minute insertion of a new phrase or sentence in an almost complete programme.
• A series of minute editorial refinements to the programme, giving a more perfect finished result.

Television style for less

Corporate programmes can now look exactly like television, without television costs. A large part of television’s appearance is in the use of multilayered effects and graphic special fx.

Digital video editing can do much more, especially advanced digital video editing