CORPORATE VIDEO PRODUCTION

YOUR INPUT ON THE SHOOT DAY

On shoot day, some video crews feel the client should not interfere with the director’s decisions, but perhaps this is a bit extreme.

While to an extent it might be true, you’re still the one carrying the responsibility of your company’s investment in the video.

If an actor is not doing something the way your company (or your audience) would expect it to be done, say so.

If there’s something in the shot that’s not right for technical, safety or PR reasons, tell the director at once.

Where possible, the crew will provide you with a monitor (a small tv) so that you can watch the action as the camera sees it.

There should always be someone from your team to supervise the shoot.

Things you should not do are:

Change the wording of an actor’s script once they have learned it.

Talk during shots.

Have your mobile on.

Let staff bang doors or walk through shots, gawping at the camera.

Next: Editing to Rough Cut >>

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