CORPORATE VIDEO PRODUCTION

THE SOUNDTRACK

The soundtrack for your video is an audio mix of the voiceover, presenter, interviews and music tracks, plus the ambient or special fx sound recorded during the shoot.

Voiceover

Voiceover narration may have been done on location by the presenter, or by a separate voiceover artist in their studio.

More often it is recorded by a professional voiceover artist in a recording studio.

Voiceover should only be recorded after the filming, in caseof unexpected changes during the shoot.

For example, you may have had to improvise with one or two scenes, and the voiceover subsequently needs a bit of reqording tomatch what was actually filmed on the day.

Make sure too, the voiceover style you use is compatible with the message and audience you are trying to reach.

Music

Music can be used in intros for increased impact and as background throughout the video, creating an energy level.

Different music tracks can be used at different parts of the video.

Music comes in four types:

commercial recordings of pop or classical music, which will be expensive – literally thousands of pounds even for a corporate training video.

music which is written to order for your production, again expensive - but often cheaper than you'd think, and shouldn't be dismissed.

library music, readymade background music, for which you pay royalties to the MCPS.

buy-out music, readymade music where you download the music you want for relatively low cost. This is the music that most companies use.

Next: Using existing images and footage in a video >>

Next: The video soundtrack >>

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