Unless you have definite ideas, you don’t need to tell the producers the style of production you are expecting.
It’s their job to come up with the creative solutions
- or to develop your suggestions into a fully fledged concept.
Imaginative ideas are more likely to grab the attention of your audience. The predictable is dull.
Be sure your brief is written in plain english and is reasonably short.
A good producer will understand it.
Conversely, long briefs are often counterproductive.
Next: How ambitious should your video be?>>