Corporate Video Production

DO YOU ACTUALLY WANT A VIDEO?

Before going any further, consider whether it’s actually a video you need.

Remember what video is – a visual, linear medium.
Do you actually want a video?
In other words, a sequence of engaging, moving images, running for 2, 5, 10 or even 20
minutes (corporate videos are rarely longer than this), which starts at a beginning and ends at an end.

Is that what your audience wants?

Does the medium suit the subject matter?

Think of what you enjoy watching on television – and what sends you reaching for the remote.

Essentially it’s the same medium.

Images that move are ideal for video, as are drama and lively interviews, which generate credible and often emotionally charged information.

Think about where people will see the video.

If it’s part of a training session, away from the workplace, the viewer has time and is free from other pressures and distractions.
Do you actually want a video?
Obviously these two requirements call for different solutions.

Do you have a captive audience, or will they need wooing? You have to know.

Do you really want a linear presentation?

If not, video can be created as individual clips or sequences and presented as part of an interactive presentation or elearning.

Clips can be mixed with text, interactive exercises such as quizzes and tests, simulations, software applications and so on.

Answering these basic questions in simple language will give you a head start from Day One, as you’ll know what you want, why you want it, and what it needs to achieve.

Next: Winning Commitment>>

NEXT STEP
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