Contractor Induction Video - The Importance of Creativity
Let’s be candid and start off by saying that many contractor induction videos are extremely dull, with limited effectiveness.
This is because they rely on indifferent hurried shooting and droning voiceover, usually accompanied by the kind of music you hear in a lift.
They look and sound cheap, and impress no one.
Yet some contractor videos succeed in being engaging, and genuinely encourage the contractor to work safely.
The difference usually lies in the creative approach.
At Rossiter & Co we look to develop a theme with
you, a storyline capable of capturing your audience’s
imagination on a wet Wednesday morning in a training room,
security lodge or hut.
Here are just a few suggestions. There are many more besides:
> Showing a “day in the life video” with
two contractor characters narrating their story (and the
rules!)
as they go
> Building a story around an undercover news investigation into unsafe behaviour (with a safety positive ending guaranteed!)
> An accident investigation video that follows the
progress of a real life accident victim and colleagues,
coupled
with messages that reinforce how the accident could have
been prevented in the first place, eg, Danger Zones around
Moving Vehicles, Working from Heights, Use of Gloves
> Dramatising safety incidents. This can be done using
3D animation on DVD, which allows you to show what you
think happened while avoiding degrading the victim and
colleagues
> Showing a presenter-led walk-through. Or two presenters
as an attention grabbing video double act!
> Using contractor voxpop interviews to show consensus and generate discussion with behavioural issues, promoting a safe behaviour focussed culture
These are just a few ideas. The important issue is to
avoid the “droning voiceover” syndrome through
use of a creative video storyline to capture the imagination.
This will result in greater attention being paid to the
induction video - and, ultimately, greater compliance and
less accidents.
We want to see safer behaviour as much as you! |
