Company Video Handbook

Company Video Handbook

All content copyright Studio Rossiter

Topic 1 – Who is the Company Video Handbook for?

» Our Company Video Guarantee

Topic 2 – What Today’s Business Audiences Want

» Brevity

Topic 3 – How is brevity achieved in a company video?

» Style

Topic 4 – How is style achieved in a company video?

» Bigness

Topic 5 – Creating the appearance of bigness in a company video

Topic 6 – What can a Company Video achieve?

» How you can deliver your video message

Topic 7 – What Your Company Video Script Must Achieve

Topic 8 – Understanding your business audience

» Who are the target audience?
» Company video & business audience types
» The Ayes
» The Nays
» The Floating Voter
» Developing Video Script Content that Works
» The Video Noddy
» The Three Business Deliverables
» Proof of Business Claim
» The Proposition
» The Call to Action

Topic 9 – Drafting your company video script


» Starting the right way
» Successfully developing outline video content
» Ask your management team

Topic 10 – Shooting Your Company Video

» Estimating How Much Filming You’ll Need
» Estimating Company Video Runtime
» Estimating the number of days video shooting

Topic 11 – The Role of Post Production in Company Video


» What Does Post Production Do?
» How to Evaluate Different Post Production Styles and Spot the One Trick Pony

Topic 12 – Video Post Production – The Tough Checklist

» Video Sound
» Editing
» Video Colour
» Video Graphics
» Video Effects

Topic 13 – Choosing The Right Video Production Company

» Finding a Video Production Company
» Deciding On The Best Video Producer

» 11 Questions to Ask Potential Company Video Production Companies

» 1 – The Pandering Response
» 2 – The Standard Response
» 3 – The Boilerplate Response
» 4 – The Templated Response
» 5 – The Recent Work Response
» 6 – The 3 Referees Response
» 7 – The Pricey Treatment Response
» 8 – The Added-Value Response
» 9 – The Script Check Response
» 10 – The Company Video Response
» 11 – The Problem Hider Response