Q&A: Animated Presenter Or Video Presenter – Which One Should I Use?
Q: Animated Presenter Or Video Presenter – Which One Should I Use For My Web Video?
Chief Financial Officer
Legal Advice Company
A: It depends on your product.
Presenters are good for demonstrating physical things, like gadgets or machinery – but if your product is abstract in its nature – then an animation would be better.
What you’re trying to sell is a service.
Visually speaking, it’s not something that’s easy to describe. There is no ‘physical’ example of what you provide.
So you have to be very descriptive – you have to take something you can’t see and put it on the screen.
If you’re going to rely on words, then you have to use a presenter.
This would be fine if what they had to say was short and sweet – but for a video like this they’ll have to be detailed and long winded.
The audience of 2012 – and any future year – will find that boring.
A presenter will just go on and on – trying in vain to describe something that can’t be expressed in words.
So let’s consider the use of an animated presenter.
An animation is entertaining – it’s not something you see everyday.
And everything about it – all of its details from its movements to its features – are descriptive.
A presenter can only use words – an animation can use actions
An animated web video can tell an informative yet simple story – one that both educates and entertains.
It’s difficult for a presenter to:
> act out a process that could be considered ‘elaborate’
> take something serious and make it entertaining
> or do anything that’s physically impossible!
Wanting a presenter to break the laws of physics would be asking a bit too much!
An animation, on the other hand, can show just about anything – it has no visual limitations.
It’s descriptive by its very nature – and it can be shaped to be anything you want it to be.
On the downside – it can lack the warmth of a presenter, who can give both personality and a face to a product – but only if that product is self-descriptive and easy to understand.
Something that’s complicated – or just plain boring – needs an animation to bring it to life.
And – most importantly – to make it memorable.
Animated presenter or video presenter – which one should I choose for my web video?
If you’re trying to sell a simple product then a presenter is a simple choice to make.
Presenters are a safe bet. They engage with the audience and are easy to shoot.
Click here to find out more about using a presenter with your web video.
But if you’re offering something more abstract – and you want your web video to feature something that’s completely different and makes it stand out from the crowd – then an animated presenter is the way to go.
It will convert your audience to your way of thinking.
Click here to find out more about animated web videos.